The new EA and its quest to protect innovation - one giant acquisition at a time

Sunday at 2 p.m. was an unlikely time for a press release announcing a surprise $2 billion attack on rival Take-Two, but it wasn't entirely out of character for John Riccitiello, Electronic Arts' CEO. He's been reinventing the company step-by-step for over a year, and the 18-hour jump on Wall Street was a bold move straight from the Riccitiello playbook. It gave analysts and financial reporters a head start penning article after article about what a good deal this was for all concerned. Of course, it also gave gamers everywhere a chance to bone up on their EA hate.

1UP are a fickle lot, and there are many who will never forgive EA for buying and burying Origin Systems, the maker of the Ultima and Wing Commander, all the way back in 1992. References to Darth Vader, the Borg, and Dr. Evil were dusted off like beloved knickknacks coming down from the shelf for a dinner party.

The story is too old to be commented.