The evolution of games at Electronic Arts is, in part, spurred by a major shift in how people interact with technology.
People are changing.
Specifically, the way people consume media and their ability to take in vast amounts of information is changing. And as their demand for information soars, so too do their expectations for video games.
Children are demonstrating a very different sort of behavior than you or I would, EA Games Label head Patrick Soderlund told Polygon during a recent interview at Gamescom.