Sony Online's three rules of engagement for community management

Gamasutra: "Sony Online Entertainment has a huge need for community and a tiny team, says Linda "Brasse" Carlson, who heads community management up for the company. Like many community managers, she's a veteran player of the games. At her GDC Europe talk, she outlined the importance of openness and honesty as much as possible -- and recognizing that players are all individuals."

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