The main selling point of Bloodmasque, one of Square Enix’s smartphone RPGs, is pretty straightforward. You’re a vampire hunter, as in you take a photo and the game plasters that on a character model. Square Enix is giving Bloodmasque a promotional boost in Japan with a TV advertising campaign.
If you watched Kamen Rider Fourze you might recall the person in the commercial. That’s Sota Fukushi, Kamen Rider Fourze himself, turning into a vampire hunter.