Now playing: Adobe Media Player 1.0

Adobe Systems on Wednesday plans to release Adobe Media Player (AMP), a free download for playing Flash-based Web videos on Macs or PCs.

Written with Adobe's AIR, AMP is a hybrid online/offline application that lets people subscribe to different video Webcasts. Adobe has signed on some initial partners including CBS, PBS, MTV Networks, Universal Music Group, CondeNet, and Scripps Networks. (See my colleague Rafe Needleman's review of AMP on Webware.)

The videos are either streamed from the content producer's Web site or they can be downloaded. Adobe will host a catalog, called Adobe TV, on its site where people can find videos. Because it's written with AIR, people can be offline or online when they watch.

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