What can be said, however, is that The World Ends With You combines Square's hallmark character development and story with the collectability of Pokémon, and ties together innovative game design with the urban cool of Jet Set Radio. Indeed, the game's appropriation of real-world themes and issues are at the heart of its success. It's a celebration of modern life, and like modern life, it can be messy, complicated and confusing, and you might find yourself beset by minor disappointments. But you get out what you put in, and at its heart is an important message about making human connections in a world that can sometimes seem harsh and uncaring. Which, when you think about it, is pretty cool. And if you don't want to think about it, well then you can just sit back and enjoy the game design.