Twiddling our thumbs while Rome burns

Since 250,000 colored balls bounced down the streets of San Francisco in 2005 Sony proved that it was an advertising force to be reckoned with. I remember seeing that advert for the first time in a cinema and being mesmerized by it. From that point onward the Bravia campaign has gone via a Glaswegian housing estate and New York City and seen nothing but success and appraisal for its efforts.

Why is it then, that Sony's promotion and advertising for the PlayStation 3 has been somewhat lackluster in comparison?

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yesah3849d ago

yep, nice artwork, although they should put shoots of stuff in game, it would make me want a ps3 more, then just some random picture.