Earlier this month Don Mattrick left his post as head of the Xbox hardware division in Microsoft for a gaming company named Zygna. Rumors reported that this was due to the impending changes and restructuring of the organization internally. Well early this morning CEO Steve Ballmer sent an email to his staff titled “One Microsoft,” in which he details the new way the company will function.The company will be now be split into a number of divisions starting from Engineering, Marketing, Business Development and Evangelism, Advanced Strategy and Research, Finance, HR, Legal, and Operations. Within engineering there will be four units: Operating Systems, Applications and Services, Cloud and Enterprise, and Devices and Studios. This is key because it is the engineering department that the Xbox One “X1″ is developed in along with all properties related to that.
AMD CEO Lisa Su talks about the Xbox AMD partnership, next-gen Ryzen + Radeon chips, and AI rendering tech coming to all Xbox devices.
AMD is really building hype around their unique partnership with Microsoft to help and build an advanced and seamless Xbox ecosystem across all Xbox consoles and devices.
I wonder what she meant by "full roadmap of gaming optimized chips" though? Seems ambitious.
Next year´s Xbox Showcase already looks promising and exciting. Here´s hoping they deliver.
Obscure_Observer said “I wonder what she meant by "full roadmap of gaming optimised chips" though? Seems ambitious.” To me, I interpret this to mean rather than having a couple of X/S products for launch and a handheld there is a longer term plan to release new products with higher specs at timed intervals. I’m speculating of course, but this could mean a spec bump every year or two, so that even if the PS6 or Steam Deck Home is released a year after ‘Xbox’ Microsoft can release an updated model that has a higher spec.
It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever.
Correct.
"Sony's PlayStation 6 reportedly will feature an AMD semi-custom APU with a Zen 5 CPU and UDNA GPU, capable of 4K 120FPS and 8K 60FPS gaming. The console will include X3D cache and advanced AI upscaling technology."
https://www.tweaktown.com/n...
Some odd, deliberate wording, no branding, not 'Xbox consoles, Xbox handhelds' specifically, feels and sounds like they're building towards hardware that anyone can be used or licensed to/by themselves and other manufacturers.
Multiplatform software and hardware 'Xbox/AMD APU'.
I guess you missed Sarah Bond´s next generation Xbox announcement this week, were she clearly states:
"I´m thrilled to share that we´ve established a strategic multi-year partnership with AMD to co-engineer silicon across a portfolio of devices, including, *our* next generation *Xbox consoles*."
But hey, I don´t think you´re entirely wrong, maybe MS will build their own Xbox consoles while licencing other manufactures to build and sell their own Xbox branded consoles. Who knows
I think you watched the wrong video. It's below the description, or you can watch it directly on YouTube.
https://youtu.be/kprpRvsOua...
Shares vision....we provide chips for money, this deal will sell many chips, we will make lots of money...good vision
The marketing behind this is so heavy that I worry about the actual outcome. Why are they just not showing us the product, why all this talking in market speak?
Probably because the next xbox isn't ready to release yet?
The marketing and rumors seem to be heavy out of no where. The rumor was a 27 release but it maybe it could be 26 new console launch instead.
Who knows.
There PR is alrways super heavy handed. No one is acutally buying an Xbox as is.
Also it is very early to be talking so much about a next gen console.
With the launch of Call of Duty Season 4, Activision quietly put adverts inside loadouts for Black Ops 6 and Warzone, sparking a backlash in the process.
Putting Ads in a pay-to-play Premium title? Well done Microsoft. Well done /s This is really scummy.
This game will never change because these sweatlords love buying up all the skins and bundles that become obsolete the following year. They're the ones perpetuating Activision's greed.
If Microsoft introduces adverts into its other games I hope it can do them without disrupting the immersion of the game world. So for example in the new Fable game it would look out of place if there was a billboard advertising Cadillacs.
A far better way to do it would be to have a wizard conjure a 'dream cloud' in front of your character and then in the cloud you can see the Cadillac car and see the text with price and availability and hear a booming sales voice promoting the car. That would work so well as it wouldn't be a billboard and completely, 100%, fit in with your character's adventuring in Albion. Doesn't that sound so much better?!
@venom, or how about our of 100 farts in Albion, 1 of them has a Cadillac pop out
Xbox's handheld ambitions continue unabated, but the focus is shifting towards improving Windows 11 for third-party handhelds — for now. The Xbox Series X 'Melrose' successor is safe, with development continuing at full pace.
If they run the same games as the main home console, then yeah, sure.
But if they need specially tailored games just for them? Probably not, unless there isn't a home console for comparison (see Switch).
I am kinda low-key happy this happened.
Dont want another Series S situation (games to be designed from 4 to 12TF scale and not 10 to 12TF).
Hope PS follows suit as well. Tablet SKU sharing with console for 10th gen, will just continue the cross gen -esque development/design phase/nature.
Want a proper 20+ only TF rasterized next-gen plz (+ frame-gen and the lot).
If anybody wants to continue the cross-gen, the Series S|X, PS5 will remain for that. And Switch 2, if you gotta go even lower in the TF range.
Yes and No. All of the PC handhelds combined have struggled to sell 7 million units, which would be a flop for any “console”. So the market is extremely niche because of price and target market (the informed hardcore gamer / casuals aren’t picking these up).
These handheld PCs are $500 or more, and offer at best Xbox Series S performance levels, so it’s best for MS specifically to just partner with ASUS, instead of investing millions if not billions.
Sony can make their own with custom AMD hardware due to their partnership, and stronger global brand for hardware. But even then it brings the question, of being a lower resolution PS5, and what does that mean for PS6 cross-gen (likely another generation where the first 3 - 4 years are just upgraded last-gen games).
Imagine a Wii U style console, where the tablet doesn't rely on the console it's self, you download the game on the console under the TV and play in 4k glory, then you can remote play, get some unique game features if using both console and handheld in tandem. Then you can download the games in 720-1080p to play on the go, continue your progress, and continue on the TV when you get back.
Sony could get away with this due to exclusives, and that would be a reason for sales. Look at the portal.
I can picture seeing new hardware having some sort of GPU dock, where the handheld runs 1080p, and the dock has additional hardware to bring in 4k/60 specs.
I do think handheld gaming is going to be a strong future, imagine Nintendo release a new upgraded GPU dock for the Switch 3, every 2 years. More frames, sharper graphics on the same game for an extra £150 for a dock with a built in GPU chip. Console cycles doesn't have to be renewed, just the hardware can be improved by them reselling docks to us again and again with small/yearly upgrades like mobile phones.
Did you just imply that Sony can make a better stronger handheld than Microsoft? You do realize we are talking about Microsoft, the tech giant, right? If Microsoft can't make one that's cost effective, Sony definitely can't...
Brand and market share means nothing when you are a trillion dollar company
@GamerRN
It has nothing to do with what company can do it, or what company can spend.
For anyone taking a basic business class there is a term called ROI, and Xbox home consoles are selling at an all time low, meaning their ROI on a handheld is a risk that doesn’t make sense, even if they can afford it. Businesses are there to make money and it doesn’t make sene for MS to invest in a handheld that’s a companion device when their current home consoles they’ve spent 20 years working on are at an all time-low, when they can invest with little risk with what ASUS already has to offer.
This is why Sony can build a better device, because they have less risk involved, meaning they can invest more in their own product, and they already have an exclusive partnership with AMD on creating features and hardware. So in this specific case, YES Sony can built a better handheld, due to custom hardware, customer tools, low level APIs, compared to an off the shelf product running Windows or a Window Xbox kernel =.
I play steam deck primarily... Don't play consoles or mobile. The deck covers it all.
Funny to see the alt already damage controlling and having a meltdown with multiple accounts in the comments already.
Sad for MS if true, a dedicated handheld would go down a lot better than a rog ally 2 with an Xbox sticker on it I think.
It couldn't have succeeded for a number of reasons. Now they've retreated to the Windows front and trying to keep that relevant for gaming. How long before Windows Central realizes there won't be a real console successor to Series X either?
@outside obviously not since they sidelined it and they wanna see how the Asus does. Are you saying they're gonna cancel the next console?
@lightning - I'm admittedly trying to box you in here - Do you think the next Xbox console will have Steam on it?
@Lightning
Here we go with having to spell everything out.
If I told you yesterday that Xbox was going to sideline the handheld console what would your response have been? Probably something along the lines of "I doubt that since Phil has been talking about it for some time now"
My point is just because they are "full speed" ahead now does not mean that will not change in future. As we have seen with the handheld. Do you understand what I'm trying to say now?
Box me in? No you said the same thing you've always been saying for years now. Those are the rumors to have Steam integration.
What about it
If you told me they were gonna cancel it tomorrow it would nothing more than fanboy talking points. I only wait for credible sources not what someone else says.
Also this is the handheld not a full blown new console. The Asus is yet to release and they're waiting to see how that thing does. Critical thinking is my strong suit you should try it some time if you can. But Ok cool well you hang your hat on that I guess. Main New console is gonna get cancelled even though the handheld is a different marketing device than the main the console itself.
I think there is a 75% chance there will not be another Xbox. There is zero reason to buy one now. No way it can possibly sell more than 10m units after Xbox went third party.
That's what they do. Goalposts shift like the wind.
I'm really confused on why they are making a "first party" device and also have a Rog Ally with their sticker on it. Make this make sense. How is their own device going to be any different?
Your console doesn't sell and they expect a handheld to?
The Rog Ally one is gen agnostic ... as you deciphered, it was to be the updated Rog Ally but just with Xbox branding. PC handheld with some Xbox features.
The handheld Xbox is/was supposed to be sharing the same gen/ecosystem with the next-gen (10th gen) Xbox. Think Series S but handheld ... it'll run the Xbox OS or whatever the next Xbox will run.
...
As for anybody wondering/confused why MS is doing another Xbox console ... coz mainly its the 10th gen of home consoles next, which started wayy back in 1972 for the 1st gen. And MS wanna be part in it, in the 10th anniversary gen of consoles. If they gotta bow out, they can't do that at 9th i.e just before 10th. They wanna stick around till the 10th or the X-th gen and check what the fuss happens.
Curious as to what excuses the spam was saying. Because prior to this news, the Xbox handheld was used as proof that Xbox is still committed to the hardware space. This handheld being scraped is not a good sign...
@Spam
You can replace scrapped with pushed back if you like. It's not a good sign either way.
asq3= obscured: “ What’s your source on the handheld being scrapped? “
Read the article from Microsoft own website and one of your favorite quotations site when it’s something bad about Sony.
Oh BTW good luck with your next SPAM account.
Terry Myerson is the real person to look to.
Things that make you go hmmmmnnnnn???
I will wait for a few more comments before deciding to jump on the bandwagon...
"One Microsoft"-split into many divisions.
M$ award winning logic,, just like win.8.
It doesn't change a thing it's busineoss as usual.