Electronic Arts has slashed prices across over 20 SKUs including Madden NFL 07. It's unusual for the Madden price-cut to be made this early in the season.
EA hasn't responded to calls for comment on this, so the company's reasoning isn't clear. The game has sold well since its August launch, and the franchise has enjoyed growth over the last few years.
Current generation versions of the game have ben slashed by $10, down to $40 by most major retailers. One analyst speculated that this move could be EA simply responding to a perceived weakness in the current generation as two new consoles come to market.