50°

How Zynga snared Xbox boss Don Mattrick as its CEO

GamesBeat's Dean Takahashi writes the inside story on how Zynga hired Microsoft's Don Mattrick.

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venturebeat.com
Tolkoto3949d ago

Still seems so strange to me.

JeffGrubb3949d ago

Bing is a constant in Mattrick's life.

darkronin2293949d ago

So it seems like Mattrick wasn't pushed out after all.

kewlkat0073949d ago

Don Mattrick actually did pretty well for himself jumping ship before Ms's re-organization. Looking at Zynga's package, maybe he didn't want to take on more while being paid less.

http://www.seattlepi.com/te...

Now, all he has to do is prop up Zynga and wait till someone buy them..more money will come to him.

People forget, it's very rare a hardcore gamer with a business degree and plenty of achievements/trophies that is selected to be a head spokesperson for the console business.

"Reggie Fils-Anime" turned around Pizza Hut and a lot of other business that operate in totally different markets before coming to Nintendo. Very good Marketing and Sales gurus with some other high qualifications can get these jobs.

A lot of times, you have to align yourself with the companies message/vision and be able to present that while having some input but not all input.

OrangePowerz3949d ago

Maybe we can get now finally rid of the cancer that is Zynga.

latincooker2143949d ago

i know 2 Xbot that going to miss him so much No Limit and FAKE ninja :(....it will be ooooook you guys. your uncle Don will miss you to.

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70°

Take Two's Purchase of Zynga is Practically AOL Time Warner 2: Electric Boogaloo

The acquisition of Zynga by Take-Two Interactive might become the video game industry's version of the AOL Time Warner merger.

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8bitdigi.com
darthv72836d ago (Edited 836d ago )

I have to give props for the use of Electric Boogaloo reference. I don't think many young folk will even know what that is.

On topic... wasn't that where Don Mattrick went after leaving XB?

Lighter9835d ago

I'm not that young tbh. I only remember the reference from Family Guy.

70°

Zynga hires Matt Wolf as VP of blockchain gaming

Mobile publisher and developer Zynga, with the hiring of Matt Wolf as VP, seeks to reaffirm its intentions to enter blockchain gaming.

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gamefreaks365.com
60°

Zynga is preparing for the global release of Farmville 3 after a year of soft-launch in 13 countries

After a year in soft-launch, Zynga's nostalgia-evoking title FarmVille 3 is geared for a global release with the launch of a sneak peek video

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gamingonphone.com