Rickrolling makes it onto BBC News:
An estimated 13 million internet users have been tricked into watching the video for Rick Astley's Never Gonna Give You Up in the last couple of weeks.
In one of those moments of mass online hysteria that record companies wish they could replicate at will, thousands of internet users have been sending out links to scurrilous videos and websites, which actually take you directly to a video of Astley's pop masterpiece.
"I think it's just one of those odd things where something gets picked up and people run with it," Astley told the Los Angeles Times last week.
"That's what's brilliant about the internet."