380°

Xbox One Dashboard Created "With Advertising In Mind"

The Xbox One dashboard is being created "with advertising in mind" according a member of the Xbox LIVE advertising team.

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sticktwiddlers.com
mushroomwig4379d ago

Yeah, just what the gamers wanted.

Wizziokid4379d ago

As if they didn't make enough money off Gold...

Blacktric4379d ago

Even at their reveal event, the dashboard was cluttered with ads and other unnecessary crap. This is really, really sad.

pompombrum4379d ago

This is hardly surprising, the current Xbox 360 UI is exactly the same, adverts galore.

JokesOnYou4379d ago (Edited 4379d ago )

Yeah its not so different from 360 where there are game ads(deals, add ons, dlc crap etc), movie ads and music ads alot of which are revelant to me....if you take it out of context Im sure you sonyfanboys think they are advertising "xbox dish detergent" though. Pretty sure whenever I do turn on my ps3 sony wants me to buy stuff too.

MajorLazer4379d ago

Sad to see paying members seeing the same ads as non paying members

pompombrum4379d ago

@jokesonyou

I can load my ps3, stick a game in, a blu ray in, do almost everything I want without seeing a single advert. Don't get me wrong, I prefer the 360 ui personally but to suggest Sony is just like Microsoft in this is completely not true.

ThanatosDMC4379d ago

"Pay an extra $20 a month for 20% less ads."

The_Con-Sept4379d ago

It's 2013 and you still got ads for burger king on your home screen. Like futurama and the "eye phone."

dillydadally4379d ago

To be honest, it wasn't all the DRM crap or the price difference that turned me away from xbox to ps next gen, it was this. The xbox 360 dashboard just got worse and worse and worse until it was nothing but ads being shoved down your throat. It's dumb enough that they charge for online play, but then to barrage me with ads?

+ Show (6) more repliesLast reply 4379d ago
Donnieboi4379d ago

People pay, and you STILL get ad's. So why isn't Xbox Live Silver version free? If MS gets money from Ad's, then some of it should be used to at least let people get MP for free (or at the very least--let u use the netflix and hulu accounts without an additional paywall). And Gold just be used to eliminate ad's and get extra features like Xbox TV and all that other crap that nobody really wants.

The Meerkat4379d ago

To be fair I wouldn't have known about the FREE Spartacus game if it wasn't for the adverts.

Baka-akaB4379d ago

Or you most likely would hae found it about it by browsing the list of weekly demo and stuff .

I dont buy into the usefulness (for gamers of course , not business) of ads thrown on any of those services .. especially paid ones

Cueil4379d ago

ads sit in a corner silent and only play when you highlight them... not an issue... occasionally they'll have an ad that grabs my attention... as for the games/music/movie "ads" those are less ads and more about content on the service...

SixZeroFour4379d ago

regardless of the ads being there, i havent been on dashboard to notice what it is usually advertising until i go on stories like this to find out what ads ppl complain about...what i DO usually remember tho are the games that are on "sale" or some kinda gaming promotion like virgin gaming tournaments

the ones i will complain about however are the video ads(usually kinect ads) that usually pop up when you are watching some kind of video...as for ads on dashboard, i have absolutely no problem with

+ Show (1) more replyLast reply 4379d ago
GamerToons4379d ago

I think any dashboard is made with Ads or sales in mind.

No I am not sticking up for MS, but I am just being honest.

Minato-Namikaze4379d ago

XMB was definitely no created with Ads in mind.

dillydadally4379d ago

No, to be honest, xbox's is just over the top. It's impossible to play a game without being barraged by ads of every sort. Sony's never had ads unless you went the the actual game store. After all the DRM crap, it was actually this that turned me off from xbox the most. I could see the direction they were going.

3-4-54379d ago (Edited 4379d ago )

One of the good parts about playing games is the NO ADS....

The focus of everything on XB1 should be games.

They haven't listened to anyone and I don't think they want to.

Heartnet4379d ago

By the morons on n4g you'd think that halfway through campaign I get some pop up add for dish soap...

Jeez ms advertises deals etc with their dashboard to inform customers and make a nice lil profit...

BattleTorn4379d ago (Edited 4379d ago )

Do we all forget Microsoft saying in their press conference that the Xbox One dash with me completely ad free!???

http://news.softpedia.com/n...

Shheeessh

KiRBY30004379d ago

from your link:

"We designed the Xbox One dashboard to make your favorite games and entertainment even more front and center. Advertisements will not be visible on the home screen, so you only see what’s most important to you."

keywords here "not visible ON THE HOME SCREEN"

they will be visible outside of home screen. so no, its not "completely ad free" as you said it.

slazer1014379d ago

@aiBreeze. Not trying to bash on you but that's technically inaccurate. There is always a scrolling advert at the top right of the XMB under the clock. I even saw a advert for eye drops the other day on there I was like WTF!

I can understand advertising games or movies because that pertains to things on the consoles itself. Games devs want there products to get noticed. What I would have a problem with is advertising things like Pepsi or tampons, basically things that don't have anything to do with gaming or movies.

Hicken4379d ago

Imagine my surprise when I discovered years ago that I could turn that little scrolling thing off completely.

Where's the option to turn off such ads on a 360 or XBOne? In my wallet?

slazer1014379d ago (Edited 4379d ago )

You can't turn it off. Nice try.

Edit: if your talking about changing the date a tricking the system. That's really not an option per say to turn it off.

MikeMyers4379d ago

I haven't seen any ads for tampons. I doubt we will see that on the Xbox One either.

http://www.destructoid.com/...

That is what the dashboard will look like. It has to do with services provided. I find it odd people will complain about that and on top of it complain when they have no intentions of buying the Xbox One anyways.

slazer1014379d ago

@MikeMyers. First of I wasn't talking about Xbox at all. I was making a comment about advertising. Period! I was not trying to say Xbox was going to have tampons ads either. It was a generalized statement. And know where in my comment was I complaining. Please take your fanboy comments and stick them where the sun don't shine.

+ Show (1) more replyLast reply 4379d ago
AngelicIceDiamond4379d ago

Man you guys complain allot, about every little thing. people on Xbox play games not ads, obviously.

maniacmayhem4379d ago

Turned on my Xbox...

Saw an ad for Tiny Tina's Assault on Dragon Keep
Saw an ad for Magic: The Gathering
Saw an ad for Redemption movie which you can rent on the 360 (not to be confused with Raid: The Redemption, which was EXCELLENT!)
Saw an add to reserve the X1
Saw an ad to watch the Xgames on my 360
Saw an ad to play Fruit Ninja

All these ads are services, games and movies that are directly tied to the 360.

Also my cursor is automatically on the GAME so I can turn on my 360, instantly press A and play the game currently inside.

Yes, just what gamers on the 360 need. To actually know what content is available on the 360. Who would have thought right...

infamous-butcher4379d ago

I love the way it's shoved in your face too. /s

infamous-butcher4379d ago

this is just what gamers who pay for a premium service, which should negate the need for advertisements, want.
fixed that for you there.

BallsEye4378d ago

It was fkin stated on e3 on stage that there will be no ADS so please stop spreading lies.

+ Show (7) more repliesLast reply 4378d ago
Wizziokid4379d ago

Just what I want on my console adverts clotting up the UI.

Keep going MS your doing great!

Cueil4379d ago

yeah... no one wants to know about new content on the service... the "ads" that people are complaining about sit in the corner and don't even play through unless you specifically highlight them... you're over exaggerating a non-issue

Krew_924379d ago

This is an issue, simply because Sony does the same, not the Ads, I mean the same that they inform about new deals and events from the home screen itself.

The What's New section reveals deals and other things in its own very section, also the updating bulletin at the top right keeps on displaying news, all without intrusive Ads.

If you tell me saying this is a non issue is like try to avoid the issue itself, by telling everyone to turn a blind side to these kind of business practices you'll only make the problem worse. Then other companies will start doing the same...

Lockhart4379d ago

Should users really have to put up with advertising even if they are paying for their membership? I can understand to an extent with silver members who don't pay.

Heartnet4379d ago

Lol try arguing that with Sky TV lol.

But at least Xbox adds are related to the system and he inform customers about deals and new stuff xxD

Rai4379d ago

Whats the point of paying for it? I would expect it on the PS3 since it was free but that doesn't have any ads.

stage884379d ago (Edited 4379d ago )

Congratulations MS, you're giving costumers exactly what they want again....

Show all comments (101)
580°

Microsoft planning “major” Xbox layoffs next week

The cuts are expected to be announced next week.

Microsoft is also planning thousands of job cuts that will impact other parts of it businesses

Read Full Story >>
theverge.com
9h agoReplies(1)
9h agoReplies(1)
Obscure_Observer8h ago

MFs has been beating their chests over great quarterly results and big profits to shareholders while firing people by the thousands just like Sony.

I wonder if at the top of those rumored layoffs they´ll also cancel upcoming or unannounced games while shutting down more studios as well.

8h ago
pwnmaster30008h ago

Always got to throw shade at Sony smh.
Yes we get it,
MS good Sony bad
MS bad Sony is also bad lmao

8h ago
Obscure_Observer8h ago

F* them both!

Just for the record, I don´t care about your victim complex crap either. Find someone else who cares.

blacktiger7h ago

He was talking about both. Why you getting offended when he's using both names

pwnmaster30006h ago(Edited 6h ago)

@Blacktiger

Im not offended , that’s just his formula lol
He can’t help help himself, he needs to bring Sony down when the topic involves MS.
Whether is good news for MS or bad, it some how leads to Sony doing bad lmao.
It’s actually hilarious.

InUrFoxHole1h ago

He's not wrong but im tracking what youre saying. In this case is should just be MS bad. Thats a lot of people fired

+ Show (4) more repliesLast reply 1h ago
Tacoboto8h ago

"just like Sony"

Gosh you're insufferable, not everything needs to be both-sides'd. Sony's had layoffs, but nothing like what Microsoft has been doing and is continuing to do.

CrimsonWing698h ago(Edited 8h ago)

I mean, no offense, but this is why you’re not some corporate business person running a major corporation. Big profits don’t mean jobs are safe. Do you understand why things like this happen:

Cutting jobs to maintain or increase profitability, especially in underperforming divisions like parts of Xbox like other gaming divisions.

Corporate restructuring and relocating resources for strategic stability in ever changing markets and consumer behaviors.

Investor expectations and optimizing operations to maintain investor confidence. Whatever boosts stock prices and improves future margins.

And there’s many other factors at play. It’s never as simple as business doing well, everyone’s safe. That’s just you not understanding at all how corporations work and have been working since the beginning. This isn’t something that’s specific to Xbox, you can bet your ass Sony and Nintendo do this and if it’s not clear by now, game development is not a stable job nor has it ever been for many. A lot of developers are contractors and guess what happens when a project is done?

Ganif6h ago

Nintendo said they have no plans for layoffs, and you can't seriously claim that the scale of Sony's layoffs most of which involved Bungie which is self managed as even close to the same scale as what Microsoft has done since they purchased Zenimax. And that significantly less layoffs would have happened if those publishers had stayed independent. Keep in mind that much of these layoffs have been due to redundancies specifically related to these buyouts.

CrimsonWing696h ago(Edited 6h ago)

@Ganif

Nintendo:

https://gamerant.com/ninten...

Sony:

https://gamerant.com/playst...

https://techxplore.com/news...

I don’t think it’s realistic to treat Sony’s layoffs as somehow outside the norm for the industry right now. Even if Bungie is self-managed, Sony’s cuts went far beyond that like Naughty Dog, Insomniac, London Studio being shut down completely, and multiple teams across the globe took hits. These weren’t just minor adjustments.

Nintendo, I had to look up and you’re right. They seem to be an outlier, but rest assured at some point it happens. And even then there’s been layoffs, albeit a smaller amount and contractors.

Would fewer layoffs have happened if studios from acquisitions stayed independent? Maybe. But even independents have been hit hard and look at what’s happened with Embracer’s fallout, or smaller devs like Digic, Roll7, or Volition. This isn’t just a “Microsoft problem” or strictly tied to acquisitions; it’s a broader correction happening across the whole industry, and unfortunately, layoffs are a big part of that process right now.

Ganif5h ago

From your article:

"According to reports, Nintendo of America restructured its testing operations, leading to layoffs of about 120 contractors, part of a strategy for global integration.

Nintendo of America, publisher of iconic franchises like Mario and Zelda, is shifting some contractors to full-time roles for better development integration."

Contractors are not employees, and even if you want to count them as that, it's 120 people vs around 7500 since Microsoft purchased Zenimax.

In an era of game industry layoffs, Nintendo is hiring more people
https://automaton-media.com...

Nintendo Announces 10 Percent Pay Raise For Devs Despite Lower Profits
https://kotaku.com/nintendo...

Nintendo CEO’s refusal to layoff staff goes viral following industry-wide cuts
"Satoru Iwata took pay cuts to ensure staff didn’t have to be let go"
https://www.nme.com/news/ga...

And as for Sony you're comparing less than 1000 total jobs to an estimated7500

Has the industry faced layoffs, yes, but that still doesn't account for the mass layoffs due to redundancies that was easily predictable, or that fact that at least 1/3 of Microsoft's layoffs and studio closures happened before the industry downturn.

thorstein5h ago(Edited 5h ago)

Take the L, Crimson.

People hate Nintendo, but Ganif proved why they deserve support.

+ Show (1) more replyLast reply 5h ago
-Foxtrot7h ago

It's like banging your head off a wall, he just can't help himself.

Microsoft can do no wrong, Sony sucks at everything and Nintendo is bigged up because it's less hassle than trying to defend Microsoft all the time

What's going to happen when Microsoft finally turn completely third party, then what?

anast7h ago

I enjoy Obscure. Obscure does good work.

crazyCoconuts7h ago

Did you know that the first n4g was designed to be a perfect human world? Where none suffered, where everyone would be happy. It was a disaster. No one would accept the program.

Tacoboto6h ago

I wouldn't be surprised at this point if anast and osbcure were both alts for the Admin.

We know how Obscure especially drums up additional comments and clicks with his spam-worthy remarks that somehow never get moderated

+ Show (1) more replyLast reply 6h ago
Profchaos4h ago

Thats business present a strong front to your shareholders while your company burns around you.

Keep shareholders happy at all costs andnif not happy keep them numb to the reality of you organisation

+ Show (4) more repliesLast reply 1h ago
8h ago
Show all comments (70)
260°

AMD CEO Shares Vision Behind Xbox Partnership and Next-Gen Chip Roadmap

AMD CEO Lisa Su talks about the Xbox AMD partnership, next-gen Ryzen + Radeon chips, and AI rendering tech coming to all Xbox devices.

Read Full Story >>
clouddosage.com
Obscure_Observer5d ago

AMD is really building hype around their unique partnership with Microsoft to help and build an advanced and seamless Xbox ecosystem across all Xbox consoles and devices.

I wonder what she meant by "full roadmap of gaming optimized chips" though? Seems ambitious.

Next year´s Xbox Showcase already looks promising and exciting. Here´s hoping they deliver.

InUrFoxHole4d ago

They had best show 3yrs in a row. Heading for another

VenomUK4d ago

Obscure_Observer said “I wonder what she meant by "full roadmap of gaming optimised chips" though? Seems ambitious.” To me, I interpret this to mean rather than having a couple of X/S products for launch and a handheld there is a longer term plan to release new products with higher specs at timed intervals. I’m speculating of course, but this could mean a spec bump every year or two, so that even if the PS6 or Steam Deck Home is released a year after ‘Xbox’ Microsoft can release an updated model that has a higher spec.

Agent754d ago

But Microsoft forgot the games.

KwietStorm_BLM4d ago

It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever.

Ganif4d ago

Correct.

"Sony's PlayStation 6 reportedly will feature an AMD semi-custom APU with a Zen 5 CPU and UDNA GPU, capable of 4K 120FPS and 8K 60FPS gaming. The console will include X3D cache and advanced AI upscaling technology."

https://www.tweaktown.com/n...

Obscure_Observer4d ago

"It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever."

I doubt that AMD´s CEO would waste her time making this huge and important partnership announcement over a tech that will be 7 years old by the those next gen consoles will be released.

Notellin4d ago

You should have just lead this comment with the fact that you have zero understanding of technology in the consoles and instead have a Toms Hardware online forum level of education.

Obscure_Observer1d 8h ago

"It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever"

I´d told you were on some bs

https://www.pcgamesn.com/wp...

+ Show (1) more replyLast reply 1d 8h ago
Agent754d ago

But Microsoft forgot the games

Obscure_Observer4d ago

@VenomUK

"I’m speculating of course, but this could mean a spec bump every year or two, so that even if the PS6 or Steam Deck Home is released a year after ‘Xbox’ Microsoft can release an updated model that has a higher spec."

Very interesting theory. Still not sure how MS would actually make it work.

KwietStorm_BLM4d ago

"I doubt that AMD´s CEO would waste her time making this huge and important partnership announcement over a tech that will be 7 years old by the those next gen consoles will be released."

How old is the tech in consoles? It's not a huge announcement. It's marketing and you know it is.

Obscure_Observer3d ago (Edited 3d ago )

"How old is the tech in consoles? It's not a huge announcement. It's marketing and you know it is."

Dude, what I know for certain is that a tech as old as X3D chips which is actually *older* than both PS5 and Xbox Series consoles, is hardly the reason behind this new partnership between AMD and MS to build new *custom silicon* for next generation of consoles.

And yes it´s a huge announcement since AMD is working closely with MS to co-develop custom SoC which will allow backwards compatibility across all MS´s next gen devices allowing seamless integration between devices and full backwards compatibility across all generations of Xbox consoles.

I also know is that this announcement don´t have anything to do with Playstation and their strategy with AMD for the PS6, so stop comparing the two pretending that you know what´s going on, because you clearly don´t.

If Sony is working on something remotely similar, that´s remain to be seen.

+ Show (2) more repliesLast reply 1d 8h ago
Fishy Fingers5d ago (Edited 5d ago )

Some odd, deliberate wording, no branding, not 'Xbox consoles, Xbox handhelds' specifically, feels and sounds like they're building towards hardware that anyone can be used or licensed to/by themselves and other manufacturers.

Multiplatform software and hardware 'Xbox/AMD APU'.

Obscure_Observer5d ago

I guess you missed Sarah Bond´s next generation Xbox announcement this week, were she clearly states:

"I´m thrilled to share that we´ve established a strategic multi-year partnership with AMD to co-engineer silicon across a portfolio of devices, including, *our* next generation *Xbox consoles*."

But hey, I don´t think you´re entirely wrong, maybe MS will build their own Xbox consoles while licencing other manufactures to build and sell their own Xbox branded consoles. Who knows

BeHunted4d ago (Edited 4d ago )

I think you watched the wrong video. It's below the description, or you can watch it directly on YouTube.

https://youtu.be/kprpRvsOua...

HyperMoused5d ago

Shares vision....we provide chips for money, this deal will sell many chips, we will make lots of money...good vision

Christopher5d ago

The marketing behind this is so heavy that I worry about the actual outcome. Why are they just not showing us the product, why all this talking in market speak?

Lightning774d ago

Probably because the next xbox isn't ready to release yet?

The marketing and rumors seem to be heavy out of no where. The rumor was a 27 release but it maybe it could be 26 new console launch instead.

Who knows.

Eonjay4d ago

There PR is alrways super heavy handed. No one is acutally buying an Xbox as is.
Also it is very early to be talking so much about a next gen console.

Obscure_Observer4d ago

There´s a lot of people interested on Xbox Next and its ability to run games from major stores like Steam.

We know that the PS6 is just around the corner as well, but so far, no news on what it might improve over the PS5 or PS5 Pro.

However, Sony already made public that their priority and actual focus is the PS6. So its not "very early" to talk about next gen when the very console manufactures are talking about it.

+ Show (1) more replyLast reply 4d ago
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210°

Activision Forces Adverts into Call of Duty Black Ops 6 and Warzone Loadouts

With the launch of Call of Duty Season 4, Activision quietly put adverts inside loadouts for Black Ops 6 and Warzone, sparking a backlash in the process.

23d ago
23d ago
lukasmain23d ago

Putting Ads in a pay-to-play Premium title? Well done Microsoft. Well done /s This is really scummy.

jjb198123d ago

This game will never change because these sweatlords love buying up all the skins and bundles that become obsolete the following year. They're the ones perpetuating Activision's greed.

VenomUK22d ago

If Microsoft introduces adverts into its other games I hope it can do them without disrupting the immersion of the game world. So for example in the new Fable game it would look out of place if there was a billboard advertising Cadillacs.

A far better way to do it would be to have a wizard conjure a 'dream cloud' in front of your character and then in the cloud you can see the Cadillac car and see the text with price and availability and hear a booming sales voice promoting the car. That would work so well as it wouldn't be a billboard and completely, 100%, fit in with your character's adventuring in Albion. Doesn't that sound so much better?!

crazyCoconuts22d ago

@venom, or how about our of 100 farts in Albion, 1 of them has a Cadillac pop out

VenomUK22d ago

@crazyCoconuts That’s undeniably off-beat - but it could really work!

23d ago
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