Interview: Sony’s Atindriya Bose on PS4 in India

At E3, Sony announced that the PS4 would arrive this year to America, Europe and the UK, but IVG got no information about where India stood in all this. So IVG got in touch with Sony to get all the details straight from Atindriya Bose, country manager of Playstation India.

The good news is that unlike the Xbox One, the PS4 will release in India this year, giving Sony the headstart this time around (Xbox 360 came to India a year before PS3.

Bose also touched upon various other topics in this exclusive interview, including PS4 pricing, bundles and launch line-up, as well as PSN, after-sales service, and more.

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allformats1941d ago (Edited 1941d ago )

If Sony sells 16 million PS4s worldwide this holiday season, it would be a monumental statement in the power of the brand.

You have to understand that even after Sony's epical screwup by launching PS3 one year later than Xbox 360, and for $599 at that, yet managing to outsell the console even if by a slim margin this gen, that there's power in that brand.

jonboi241941d ago

I'd be impress if Sony can actually manufacture 16 million PS4 before the holiday season. I can see around 5 million to 7 million being manufactured by holidays.

Pisque1941d ago

Indians are not really rich, I don't get how they will manage to sell next-gen consoles at 399$ and make long term profits with such low incomers... We'll see.

Rob_From_GopRant1941d ago

Thats true but people find ways to get items even if their poor. I was poor growing up and my parents didnt buy me crap but i found a way to save up money and get a super nintendo when it came out. It can be done but India has alot of people with money - its just the gap of rich and poor is huge because the population is so freaking large.

LOGICWINS1941d ago (Edited 1941d ago )

I'm willing to bet you definition of "poor" didn't involve being homeless, sleeping in the streets, and dumpster diving for your next meal.

You really think the prospect of saving up for a $399 console is even worth considering for an Indian teen who doesnt know where his next meal is coming from?

Assuming you live in America and working minimum wage, ud make more in one hour than most Indians would in one DAY.

How many of these poor Indians do you think own an HDTV to use in conjunction with a PS4? I've been on this site for a while and I'm still amazed by the comments here.

Gimmemorebubblez1941d ago

When the China bubble bursts India will act as the new growth engine of the world. There are over a billion people in India, even if only 5% of people live comfortable lives that is still a massive market.

HammadTheBeast1941d ago


Logic are you serious lol?

That's like comparing a homeless guy in the US and saying Sony shouldn't sell there because he wouldn't be able to afford it.

Timmey1941d ago

Indias Population is around a billion. even if only 20% can actually afford a ps4, thats still huge...

LOGICWINS1941d ago

I was thinking the same thing. Most Indians live with less than 5 bucks a day and they're supposedly going to shell out $399 for a gaming console lol.

Gimmemorebubblez1941d ago (Edited 1941d ago )

You fail to see the unprecedented economic growth India is undergoing and will undergo until around 2040. According to Barclays India will be the worlds biggest financial powerhouse with China in 2nd in the year 2050. Their is a reason why Panasonic, Sony, Samsung, HTC are all building faculties in India and investing billions of dollars in India.

Rob_From_GopRant1941d ago

Obviously, there are people in dire needs with a population over a billion, of course there are going to be many that can’t afford a meal. And don’t give me that crap about the definition of poor. Poor can be defined in many ways. How about this – “Having little or no wealth and few or no possessions.” Or “wretched and Unfortunate.” You don’t need to be homeless to be defined as poor.

Did you even read my comment carefully before you start bashing? I justified that Sony can sell a lot of PS4 because there is still a large amount of Indians that can afford it but also stated the large gap of the poor and the well off. With a population that high there is going to be a lot of people that can’t and will never afford it. I was simply stating that there are some who are labeled as being poor have found ways to purchase items.

GamerzElite1941d ago (Edited 1941d ago )

@ Pisque I don't know what u talking about but 2 million ps3 owners are in India, even price is higher than USA and XBox. Unlike US indians never depended on EMI purchase. Even in US people buy phones on EMI, I remember when iPhone 5 launched in india (that time I was in bombay) after 1 months of US launch and the price was $585, the apple store sold out all the phones before evening. Some peoples are also selling that Phone in black-market @ $700.

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PositiveEmotions1941d ago

I love how indian talk i like their accent

maniactadpole1941d ago (Edited 1941d ago )

India's economy is 3rd largest in terms of PPP and 9 largest in terms of GDP. India's middle class is expected to swell upto 267 million by 2014 or 15. That's a huge market. Sony will easily be able to sell a lot of consoles there.

Gimmemorebubblez1941d ago

Yup. If MS or Sony can land exclusive ICC or IPL cricket rights for video games then they could gain mass appeal just like how Madden has mass appeal in the US or Fifa has in Europe.