Iwata says Wii U price cut ‘not an easy option to take’

Nintendo global president Satoru Iwata has reiterated his resistance to cutting the Wii U price in a bid to boosts sales of the underperforming console. Nintendo already prices the system below its manufacturing cost, therefore making a loss on each unit sold, and Iwata told CNBC at E3: “Because from the very beginning we came up with a very aggressive price point. We do not think [a price cut] is a very easy option to take.”

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STGuy10401944d ago (Edited 1944d ago )

Nintendo may be forced to reduce the price once PS4 and Xbox One launch. The Wii U is a great system, but unless something is done to attract more buyers, Nintendo may find itself in a very bad position later on.

Pope_Kaz_Hirai_II1944d ago

TrueSTguy .. also seeing as wii-u premium i think costs almost same as ps4 thats a major problem.. no offence but i dont see people buying a wii-u over ps4.

guitarded771944d ago (Edited 1944d ago )

They're gonna have to sack up and take a loss, and make it up on software. It will at least force Nintendo to get more 1st party exclusives out there.

They need to add a trophy/achievement system across Nintendo Network (Wii U and 3DS), and make Miiverse a real "thing". Players should have the ability to earn digital rewards, and share them along with their screenshots across Miiverse, Facebook and twitter, across platforms. Nintendo needs to realize social is not an option anymore, it's required, and it increases attach rate.

NatureOfLogic1944d ago

I know it's probably not an easy option, but they'll have no choice once PS4 and X1 releases.

longcat1944d ago (Edited 1944d ago )

The problem with the tablet is that it is used as an alternative to your tv screen.

Hence, no game can have features that makes the use of 2 screens compulsory.

Drop the tablet guys.

guitarded771944d ago


That is entirely false. Devs can use the tablet however they want. They are not forced to have off TV gameplay. I'm all for beng critical to make a product/company better, but untruths lead to misinformation.

longcat1944d ago


I stand corrected i guess.....i could have sworn that that was one of the reasons for the tablet that they promoted

DeadlyFire1944d ago

Nintendo has stumbled this whole time and they were first to say its time for next gen.

WiiU pad or not they have to do something drastic to grab our attention to get me to buy a WiiU. Price point of $350 bucks along side a PS4 at $400 bucks just doesn't make sense to me. They have to do something with that price before PS4/XB1 launch or they will be steamrolled through the holiday season.

On the positive side Nintendo is the only one with lots of stock already at the store ready to be sold that will be ready for consumers that miss out on buying a PS4/XB1 because they are not on the shelf. I expect PS4/XB1 to sell out before they launch. Hopefully with less violence than the last consoles launches.

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dedicatedtogamers1944d ago (Edited 1944d ago )

It is Nintendo's own fault. It is the tablet + touchscreen, NOT the console itself, that prevents a rapid price drop.

Ironically, even though Nintendo was the one that insisted this tablet controller would be the future, they're doing a terrible job of proving it to us why we need the tablet. Ooooh, so I can draw a circle and make my army in Wonderful 101 change shape? Totally next gen!

STGuy10401944d ago (Edited 1944d ago )

Good point, dedicatedtogamers. Nintendo's biggest problem is finding a practical use for their tablet controller. I can see the Wii U doing a lot better if Nintendo found a use for it. Right now developers are somewhat undecided on how to actually take advantage of it. Like you said - it's more of a, 'what is it for?' factor for people.

khowat1944d ago

Truth, I sense some microsoftery going on here

telling us something is the future when they have no proof to back it up

Serg1944d ago

They tried to replicate the Wiis success with the Wii U, that's also the reason for the similar name, so people who aren't really into gaming could recognize it immediately. As we all know by now, it backfired heavily. People thought it was an upgrade for the Wii and not a new console.

The Wii was successful because it has the neat controls. People who never played games before have problems wrapping their head around all the buttons on a standard controller, but the Wii allowed them to mimic real world actions to play games, thus making it easier to get started, which was key in it's success.

Nintendo falsely assumed it was the innovation from the default button controller to motion controls that was responsible for it's success, which wasn't the case. They also assumed casuals care about having the newest toy. I knew this would happen to Nintendo way before they announced the Wii U. Casuals have the Wii, they don't need more processing power, more ram, more functionality. This is core gamer stuff. And seeing as how Nintendo all but abandoned core gamers due to the Wiis enormous success, they forgot who brought them there in the first place. You can say what you want about Sony, but despite their missteps with the PS3, they never forgot about the core. That's why we get core games out the ying yang from Sony first party developers every year, in addition to the heaps of 3rd party titles.

Nintendo forgot that core gamers are not only the ones who buy the systems as soon as they release, but they are also the people who give advice about gaming to others who don't care about keeping up with the scene, yet enjoy playing games from time to time.

But I digress, what I wanted to say was, Nintendo went the wrong direction with the Wii U. They attempted to force innovation because that's what they believed made the Wii so successful. The result is an overpriced tablet/second screen, for which usage scenarios weren't thought through enough. Now they are stuck with vastly inferior hardware that can't hold a candle to the PS4, while being at almost the same pricepoint and similar manufacturing cost, all because they desperately wanted to innovate once more.

The Wii was in development for long, long time. I remember reading about it in 2000, it was called Revolution back then. They had plenty of time to flush out all the ideas for the new input methods and presented games that took advantage of them. Not the case with the Wii U. It was a forced, rushed out innovation that they themselves probably weren't really sure about.

TheUndertaker851944d ago (Edited 1944d ago )

Simply put, the controller is a shell, nothing more. Nintendo shot themselves in the foot when they decided that was a good idea. The cost of running the controller the way the WiiU does is high and more of a hindrance to the system rather than an asset. As much as some won't like this comment, I think it's going to become more apparent after the PS4 and Xbox One launch.

I've said this for awhile now and some won't like this either. The first thing Nintendo needs to do is release a gamepad with actual innards. The cost to the consumer wouldn't be cheap, probably coming in around current tablet prices, but it would open up a good chunk of resources developers could use. Until they do Nintendo will have to continue knowing half of their resources are going out the window upon startup.

All in all I think Nintendo has made way too many missteps with the WiiU though. Low storage capacity in an ever growing digital age(We aren't fully there but to think digital isn't a bigger deal now is a tad naive), still no real investment in the online department, and a price that really doesn't fit the package are all big, real problems. I don't see Nintendo fixing many of these problems and frankly, I don't see first party games alone saving it.

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MariaHelFutura1944d ago

The Wii U cannot be sold at the price it's being sold at when the PS4 is $399. End of discussion.

MEsoJD1944d ago

Nintendo should have a $199 option with just the pro controller. The other big 2 take a loss on console sales because they make systems meant to last 10+ years and make profit through software sales/services to counter.

Dj7FairyTail1944d ago

they can't be force.
All it take is Super Mario 3D World Bundle with Wii U this Holiday for 300$ and Donkey Kong bundle and it will sell.

Major Release each months from Nintendo.

Pikmin 3 - August
The Wonderful 101 - September
Zelda Wind Waker HD and Sonic Lost World - October
Donkey Kong Country Tropical Freeze - November
Super Mario 3D - World December

Plus over 20 big Third Party games from Ubisoft, Disney, WB Games, Activision and Indie Devs til Holiday.

yeahokchief1944d ago (Edited 1944d ago )

I am a Wii U owner.

If Nintendo is not willing to price cut the WiiU because they'll take a loss on the hardware then that is not a good sign for us.

It means that they are not confident that their software will draw users to the platform.

THey need to start getting quality CORE GAMER FOCUSED titles shipped.I currently own Mario Bros WiiU. That's it. Their 1st party releases for CORE GAMERS are PATHETIC.

All that said, I think the console is really cool with the notes you can draw and I love the clean white menus/relaxing music. Also enjoying the 4 Wii games that I missed since I never bought a Wii.

This company really, really, really needs to do more for core gamers ASAP!!! I am looking forward to Donkey Kong Tropical Freeze and Super Smash Bros and Mario Kart. I think that should do the trick for me personally, but for gamers worldwide? I think they're going to need more... Zelda Wii U will help too, but the big problem here is that they really need to change their whole stance here.

They need to drop the family angle and get back on track if they want to stay in the console business. The console business is kept afloat by gamers. If you don't serve our needs and we won't buy your hardware. Sony's success is a shining example of what i'm talking about. They're for the gamers first and investors second.

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Donnieboi1944d ago (Edited 1944d ago )

Yeah, but paying $350 for a 32 GB Wii U is not an easy task for us gamers when the PS4 is only $50 more, and has a 500 GB harddrive.

I don't know what to tell Iwata. I know Nintendo would be hurting if they lowered it, but consider my point above. Iwata better think of something--and no, more apologies is not enough.

We need a reason to want to spend $350 on it in light of the fact that many of us are also saving up for Next-Gen hardware too and games for them.

LOL_WUT1944d ago

Scrap the basic just keep the deluxe offer NintendoLand (or any other title NSMBU) as a downloadable game to save the costs and drop the price. Oh and offer it in white or different colors to make it more appealing. ;)

But going by what he said I doubt he'll make any changes.

ceedubya91944d ago

Probably happen by late November. There's no way they can expect to get away with the console as it is with the new consoles coming out. I'm waiting for 199.

Doctoglethorpe1944d ago

Waiting for <$200 too (and smash bros). Looks like that will take longer to reach then I thought.

I really have to wonder where the hell all their cost is even coming from if they're already selling under cost considering its really not that advanced of a machine. I thought for sure they we're selling it well above cost like they usually do and could easily afford to drop it.

ceedubya91943d ago

Definitely. I almost purchased one a couple of days ago. But, then, once I realized that the majority of the games I wanted for it wouldn't be available until next year, I held off. I do want one though. I'm really looking forward to Smash, Bayonetta 2, and X.

NYC_Gamer1944d ago

Wii U needs killer software to justify its price

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