Talking Point: Nintendo's Biggest E3 Challenge is Getting Noticed

When Nintendo announced that it was foregoing the traditional live presentation at E3, a common initial reaction was one of surprise, with some interpreting the move as a sign of weakness in the face of big-hitting rivals. When considered with a bit more context and analysis, however, the argument could be made that Nintendo was once again going its own way and essentially shaking up the media game at E3. After all, it's not like Nintendo isn't attending E3, and in the build-up it's all felt very familiar, right down to the arrival snapshot of the company's most senior executives.

Nintendo Life looks at the challenges Nintendo faces in grabbing the attention of consumers and the mainstream media when up against PS4 and Xbox One.

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