Justin Pickering (Nizulo) writes: "I’m a gamer. I want a gaming console, not a glorified Blu-ray-playing web-browser. Okay, so we live in the age of connectivity, the age of digital interaction, of simulated relationships, and the age of 'one box fits all'. But surely, I’m not the only one concerned with this obsession with gimmickry – that by the simple act of acceptance, we as a society are promoting more and more every day.
In the end however, I will have to wave my white flag at Microsoft. They have successfully, and seamlessly, switched their target market while solidifying an almost indomitable consumer base through the guise of innovation: an impressive business strategy that, while irritating a minority of consumers, is set to please a great deal more. The real question is: which one are you?"