Sony CEO plays down ‘media hub’ and says PlayStation 4 is for gamers

Sony chief executive Kazuo Hirai said that the PlayStation 4 will differ from Microsoft’s Xbox One, which is being pitched as an all-in-one entertainment box in the living room.

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Snookies121966d ago (Edited 1966d ago )

Kaz has really helped turn Sony around. Glad he's focusing more on what a console needs to be about. (Games) That is the primary thing, and always should be the primary thing.

dedicatedtogamers1966d ago (Edited 1966d ago )

Thing is, we all know that Playstation 4 is for gamers. Kaz isn't just blowing hot PR air. We've seen Sony's devotion to games day in and day out.

I'm certainly glad they acknowledge the PS4 isn't focused on being a media hub. Now let's just hear some confirmation for no used-game restrictions and optional PS Eye camera and we're golden.

Skips1966d ago (Edited 1966d ago )

PlayStation = Built by gamers...

And Sony knows this.

-Mika-1966d ago (Edited 1966d ago )

I don't understand why it can't be both. Sony just focusing on gaming is not going to make the ps4 a mainstream product and that a bad thing. Making your console basically an all-in-1 device is alot better than just focusing on gaming. MS is once again going to possibly outsell Sony because the casuals would want that media console that can also play games very well.

Plus I think you guys are underestimating MS. They are not going to 100% focus on media. They already have a bunch of exclusives in development and with all the innovative gaming they added in the 360 overtime. Im not worried about them about the core. They will do a good job at balancing and that will make them a success for core and casuals.

Kyosuke_Sanada1966d ago (Edited 1966d ago )

-reads Mika post-

Sorry I had no choice.

Blastoise1966d ago (Edited 1966d ago )


It can be both and it will be both, PS3 is the top ranking platform for Netflix right now.

The point he's making is that gaming comes first, I don't understand why you're complaining. More games and a focus on gamers is a good thing. Simple as that

You do actually like games? Right?

raWfodog1966d ago (Edited 1966d ago )

@Mika - Since she (I think its a she) obviously didn't take the time to read the article:

"He said Sony would add other entertainment apps, “But that’s after we establish the platform as a video game platform. We want to make sure that we are there for the gamers with our PS4 as well. They will go beyond this, but they’ll definitely start with gamer first."

In other words, they will have other stuff as well besides just games.

..And what makes you think that the 360 'outsold' the PS3?

kneon1966d ago


The casuals buy less software, and that's where the money is, not in the hardware. So it's fine to get the casuals on board but without the core audience profits will be lower.

Besides the xb1 is competing with set top boxes, TV's , phones and tablets for the casuals so there is certainly no guarantee of success.

SilentNegotiator1965d ago

And it's not like Ps4 won't have media. They'll surely have all of the services available before and probably more.

Even when Ps3 was supposedly "all about media" for simply having a Blu-ray drive, we got games like Uncharted:DF, Heavenly Sword, R&C, etc, etc.

GameSpawn1965d ago

PS3/PS4 - Gaming Console that can also do entertainment

Xbox One - Entertainment Hub that can also do games

It's all perspective, but to who it's going to matter to only one of those perspectives is correct, the other only leads to alienation.

Remember more money is to be made from games+dlc and accessories and their respective licensing than from the actual hardware itself. The games and licensing fees (made from 3rd party developers) is were the gift keeps on giving. You can only sell the console so many times to one individual, but that one individual can buy MANY games, if the console entices them to keep buying them anyway.

If your attach rate is going to end up being low because you didn't focus on gaming as the core or at least what the core gamer wants, you better damn well be making a great profit off the hardware to stay afloat (ie. the Wii).

We'll see what happens. If Microsoft hopes they can ride Nintendo's Wii success, that is their gamble. If you ask me Nintendo's Wii success was a fad that has passed and the WiiU has proved that. The same formula doesn't always work more than once, much less a slightly adapted formula just used by someone else.

I'll just end with this to Nintendo, Sony, and Microsoft:
Remember who got you where you are...respect what they want.

Tetsujin1965d ago


Never go full retard


This just helps further confirms what console I'll be buying at midnight; games first and everything else second.

stage881965d ago

Good ol' Kaz.

Giving gamers what they want.

brave27heart1965d ago

Its a business strategy. Early adopters are almost exclusively gamers (with a few techies thrown in). Make the console about gaming then add apps and entertainment features to broaden the scope once you've got the solid user base.

Its what the 360 did. It was all about the games first half of its life, then look at the last few years.

morganfell1965d ago (Edited 1965d ago )

Kaz Hirai is a Yakuza boss. After the two analysts (ha ha ha - worthless pinheads) finish talking the interview with Hirai begins. He should be running Japan and not just Sony. Here is the interview from today.

Conzul1965d ago

Um...guys, Mika's actually right for once.

MysticStrummer1965d ago (Edited 1965d ago )

@Mika -

"Making your console basically an all-in-1 device is alot better than just focusing on gaming."

Requiring your console to be online, even periodically, means a huge chunk of sales you got last gen won't happen again.

"MS is once again going to possibly outsell Sony"

For something to happen once again it has to happen at least once before.

"Plus I think you guys are underestimating MS. They are not going to 100% focus on media."

Of course not, but a comparison of the specs shows that PS4 will outperform One with games. Even Epic... you know the Gears of War devs who favored the 360? Yeah, them. They said PS4 outperformed One while running Unreal Engine 4. You'd think devs, and Epic in particular, would know about the power of the cloud.

Neither console runs UE4 to Epic's satisfaction, but...

"Microsoft’s latest console will be able to drive even less performance than the PS4, dashing Epic’s hopes for this generation of consoles."

The_KELRaTH1965d ago

I didn't buy a Sky TV box for games - BUT there are games available on it. I won't be buying a games system for TV/music/photos - but it will likely all be there as we've seen with the PS3

MS promoting the Xbox One as a media hub is also quite misleading as from what I've read, the TV channels/recording features will only work in the USA.

Army_of_Darkness1965d ago

Respect. How can any gamer disagree or even hate on Sony's PS4??

maddfoxx1965d ago

"MS is once again going to possibly outsell Sony".

Can you name a Microsoft console that outsold a console by Sony? Because I know I can't.

KiLLeRCLaM1965d ago

@Mika -

"Making your console basically an all-in-1 device is alot better than just focusing on gaming."

What are PC's and Mac's?

NumOnePS3FanBoy1965d ago

@mika My goodness do you hear yourself. You are a pathetic excuse of a gamer if that's how you think.

DAS6921965d ago

You have simply f&@!?ed up ;)

Gimmemorebubblez1965d ago

"enjoy your kinect sensor"
............................. .-_-
enjoy your eyetoy.

+ Show (18) more repliesLast reply 1965d ago
duli141966d ago

Bubbles for you, not like you need anymore lol

Snookies121965d ago (Edited 1965d ago )

The disagrees thought I needed more? o_o

Lol thank you, I do agree though I have plenty as is!

abzdine1966d ago (Edited 1966d ago )

Kaz is the best CEO

EDIT: I enjoyed his presentation at last CEO, it really shows how committed he is to the Sony brand in general.

Here is the CES conference for those who are interested:

travelguy2k1966d ago

Irony, This is kinda the opposite of the Ps3 launch, They were trying to position the PS3 as a all in one media box.

After all... it only does everything...

Conzul1965d ago

The problem with the PS3 wasn't it's paradigm, it was the difficult hardware.

I rather like the "it only does everything" paradigm.

travelguy2k1965d ago

I agree, i just think the all hate for the Xbone is unnecessary. I more "next gen" devices strived to offer so many improvements upon the last... as i look at my iphone 5...

abzdine1965d ago

At least it did gaming when it first came out

1966d ago
1966d ago Replies(17)
Arai1966d ago

He's somewhat of an iconic figure, as he's been with us PlayStation fans since the beginning of it all.
This is a good watch for anyone that likes the PS brand, it also tells you a bit what to expect from him as CEO.

In some ways he's like the Michael for the loyal fans, hence the crazy following of Kaz.

oof461965d ago

Prior to any new reveals at e3, it seems Microsoft is gambling on the mass market, while Sony is banking on the core gamer.

JoGam1965d ago (Edited 1965d ago )

Love both Kaz and Jack Tretten.

miDnIghtEr20C_SfF1965d ago

But I thought it only does everything? Lol.. one of the huge points of having a PS3, now it's all changed. Makes you wonder what all the Sony fans were fighting for then when they were on team "it does everything".

MRMagoo1231965d ago

makes you wonder why you even commented in the first place huh.

From what i can see after going to 4 different EBgames and a couple jb hifis in my area ps4 has about 11 to 1 ratio of preorders compared to the xbone and apparently some ppl have cancelled orders for the xbone after finding out about the having to log on every day to use it.

CommonSense1965d ago

Official pre-orders haven't started yet. You're full of it.

1965d ago
irepbtown1965d ago

Go over to Amazon, PS4 and Xbox One are listed at £599.99 (UK Amazon of course). Obviously the prices will be lower but my point is, you can pre-order now.

I put a £20 deposit for the PS4 at over a month ago.

+ Show (1) more replyLast reply 1965d ago
Retroman1965d ago (Edited 1965d ago )

I dont understand why gamers getting disagrees when everyone know SONY cares more about delivering games first than being a all in one media hub, like MS mistake was.

CommonSense1965d ago

All he's doing is pandering to his idiot audience based on the backlash from MS's press conference.

Snap out of it, fanboys.

1965d ago
G20WLY1965d ago (Edited 1965d ago )

Oh hello "CommonSense", I see you have another account...lmao

Kaz is communicating with his loyal fanbase - that's a more eloquent way to say what you said.

And guess why they're loyal? That's right, because Sony brings the games to the gamers and offers great value. Consider whether the same can be said for their main competitor...I don't need to spell it out for you...or do I? lol! :P

showtimefolks1965d ago

i think sony will also offer many entertainment services but at heart will be a gaming consoles

built for easier development
built for gamers

humbleopinion1965d ago

Yeah, I'm really glad Kaz in charge. It seems like a complete 180 from the PS3 which was promoted as an entertainment hub with heavy emphasis on bluray movies.
Together with Peter Moore leaving MS, it's as if they switched sides: the X360 was marketed as a gaming machine VS the PS3 entertainment hub, and now we see things completely turned around.

batbatz1965d ago

agreed 110%, I have a cable box already..

DonFreezer1965d ago

They only think you should be glad for for him being smart enough.If the internet applauded Microsoft for what they did he would be full mouthed about the media features of the PS4.

DarthJay1965d ago

If he wanted to really help turn Sony around, he would start focusing on the media aspect of the box. The advantage the PS3 had over the Xbox 360 was that it was also a Blu Ray player, and I know a lot of Playstation fans don't want to hear this, but there is a very large number of people that own a Playstation 3 and don't use it for games. Back when all Blu Ray players were $300+, people at Best Buy and Circuit City and other retailers would package them with TV's because it was the best Blu Ray player on the market.

There is no shame in marketing it for every capability.

GuyThatPlaysGames1965d ago


+ Show (17) more repliesLast reply 1965d ago
tigertron1966d ago ShowReplies(5)
Majin-vegeta1966d ago

Damn right and what they have shown so far is nothing short of amazing.

Mr_Nuts1966d ago (Edited 1966d ago )

*** He said Sony would add other entertainment apps, “But that’s after we establish the platform as a video game platform. ***

That's what I want to hear

This is what I don't get with Microsoft if you want to make an entertainment box then all you have to do is slowly add onto the Xbox One after it's been released but because it's a games console your focus should be games.

If Sony want to add stuff like the Xbox One has fine, but because they acknowledge that gamers and games come first then I will be alright with that because they are catering to my needs first.

sway_z1966d ago (Edited 1966d ago )

Yes, the alternative entertainment features should take 2nd place...

I know for sure, if PS4 users wish to watch tv/video or music/web..they will be able to.

Xbox fanatics seem to forget, Sony already tried this all-in-one route with PS3, and they got slammed by the media and by Xbox spams for not pushing the games aspect.

#1 for Games and #1 for Netflix

faysal1966d ago

after all this sony is doing for us gamers.. everyone should buy a ps4 if you consider yourself as agamer! anybody that hates on ps4 is a disgrace to gaming community.. PS4LIFE

BlackTar1871966d ago

Im not sure i go overboard like you but really the reason people hate on playstation or so dumb. I mean sure list some good ones. But don't list they are full of themselves or they said get a second job. Those small things said by a Cingular person should not decide your overall value in a product.

faysal1966d ago

so what? every single corporation in the world says something stupid stuff like that. that doesnt mean we should take thoes few bad words and completely eliminate the good stuff they are doing for us...

killerbotmax1965d ago

No. I'd rather pay for the software without also having to pay for a little bit of the hardware again every single time. True gamers who care for the art form will never buy a console.