When reading current video game publications, one sees a persistent misconception concerning the term “Cel Shading” and its use in video game graphics.
For all intents and purposes, Cel Shading as a term is currently being used as a misnomer. The term itself comes from traditional animation, where objects and characters were painted on transparent cels (short for celluloid). As a shading technique in computer graphics, it describes a method to emulate a non-realistic aesthetic similar to hand-drawn flat shadowing.
Take-Two: "We know there have been some concerns from Borderlands fans about Take-Two’s Terms of Service. Maintaining transparency and confidence with the community here is always our goal, and we wanted to address some of these concerns."
Pure Arts Reveals Borderlands Collectible that fans should l8ve.
Take-Two admits the Borderlands movie was disappointing, though it still contributed to the game catalog's sales.
"we don’t really need to break out the contribution from the film because while it was economically positive"
Come on, there was nothing positive about it, it literally bled money...not really economically.
So the movie cost 155 million to produce and another 30 million dollars to promote . Borderlands movie brought in around 31 million worldwide . So basically, the Borderlands movie was a 154 million commercial for Borderlands video game franchise.