This all comes down to branding and how you see the console. The "one" most likely refers to it being an all in one media solution, so I've always read the one as something of a tag line. Not like it really matters, I am sure somewhere in the serial numbers / back or under the system will have the mention of "Xbox One" making this point moot.
Well apparently it is the most pre-ordered hardware item in the 24 year history of UK Blockbusters which is kinda sad because it's teaching them that consumers don't mind being bent over and taken for a ride.
We will see how well its conceived after its on the market for a couple months. When the people that don't know about the issues will be exposed to them first hand.
he Xbox ad campaign writes itself...
The Xbox ONE, one game, one account, one player, one mandatory 24 hour log in,
The xbox one, you won't want ONE.
Well it has a Xbox logo on the console so not really.
Selling point right here...
I don't think your allowed to right s%^% on a box on purpose.