Microsoft wants the Xbox One to become the most prominent device that users interact with when searching for content. Whether that content is games, movies, internet or televisions shows, Microsoft wants the Xbox One to be everyone’s first choice. With the Kinect camera however, advertisers may have the ability to track user-engagement, viewership and customer’s interaction like never before.
One of the more interesting Xbox One patents that Microsoft is trying to secure, is a patent that would allow Xbox One owners to gain achievements by watching television, something that the famous ‘Getglue’ application already does with social-networking systems. The difference is the amount of data that Microsoft can obtain while these shows are running.