Iron Man 3 – The Official Game is no revelation. It’s not really original and its Tony Stark has few common things with Robert Downey Jr. On the other hand, it’s a solid infinite runner, with great graphics and exciting gameplay, and it contains lots of interesting stuff from the Iron Man universe.
Yesterday, Activision confirmed their new IP Destiny’s development and marketing budget was to be $500 million.
That’s half a billion dollars to create and market a single game.
For a while now, video games have been rising inmainstream cultural relevance. Equal, if not more so, than that of the big screen. With games now reaching production and marketing costs rivalling that of Hollywood’s biggest blockbusters, can we now start comparing the two even more so than ever?
There are definite comparisons within the industries: movies have their theatre filling blockbusters, games have their AAA mega hits; both also have their small independent masterpieces that receive critical acclaim and boost the careers of all involved. But development, marketing and consumption of the two mediums are still very different.
I agree with you, that games have made it up to the level of Hollywood if not more with the recent 500 million budget for a single game alone.
At the very least it means devs are willing to spend that much - and that the funds are available.
Still a huge chasm in the way they're developed and marketed though. Will be an odd feeling when we see a game dev on Graham Norton plugging the next trip A.
Spending that much on development and marketing, that screams more and more bloat. It's kinda sad, when you know that lesser developers don't spend that much on quality games.
Something could be said for MMO's built for long term investment, but Destiny isn't an MMO. Even if it was, that amount of money would be headless.
If I was a company I'd much rather spend 500 mill on a movie than a game. A movie has so many opportunities to sell (theatres, disc, digital, rental, netflix, TV for decades). If a game flops there not much you can do to at least break even.
AR: Quick question: who’s the best butler in fictional history?
Did someone say Geoffrey from Fresh Prince? Phenomenal pick. Wadsworth from Clue? You can almost NEVER go wrong with Tim Curry. Benson from Soap/Benson? He practically created a comic foil. Alfred? Spartacus? Lurch?
Well, I take all those and raise you one J.A.R.V.I.S.
"To coincide with the release of the third installment in the Iron Man film franchise, Gameloft has released a tie-in game for iOS and Android devices, Iron Man 3.
So how does Gameloft's latest movie tie-in far up? It's not all that bad to fair, in fact, it's a damn good time waster.
Read on for the full review." - TGC
