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Square Enix: long development periods are “dishonest” – and unprofitable

Following a disappointing FY2013 punctuated by an “extraordinary loss“, Square Enix has announced plans to dramatically alter the way it approaches games development.

“One could go as far as to say that in today’s times, making customers wait for years with little to no information is being dishonest to them. We’re no longer in an age where customers are left in the dark until a product is completed. We need to shift to a businessmodel where we frequently interact with our customers for our products that are in‐development and/or prior to being sold, have our customers understand games under development, and finally make sure we develop games that meet their expectations,” senior executive managing director Yosuke Matsuda said.

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Arai2502d ago (Edited 2502d ago )

The new CEO seems smarter than his predecessor Yoichi Wada already.

It would be great if he can restructure the company and return it to profitability and former glory. Despite their decisions this generation they have a lot of IP's and were very dominant in previous console generations.

colonel1792502d ago

But they also said that they want more sequels, faster. So that sounds like Activision business model.

I agree that they need to let fans know more about the games they are making. After all, they are the ones who purchase their games, not the media.

thehitman2502d ago

Well faster means probably 2-3 year game cycles not 5-6 year game cycles. They need to be a bit more efficient. SE kinda reminds of me blizzard very inefficient when it comes to development and tend to under deliver compared to what they use to be.

piroh2502d ago

at last they understand. nobody benefit from it

FarEastOrient2502d ago

Good, so bring us the game and wipe away the debt.

talocaca2502d ago

So we will release a perfume based on a character from a game that has not been released.

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