Ayzenberg's [a]list Summit Attracts Top Advertising Talent

GameDaily reports: "The Ayzenberg Group recently announced some details concerning the filled-to-capacity inaugural [a]list summit. Jordan Weisman, founder and principal creative advisor for 42 Entertainment, will be giving the opening remarks. There will also be a five-panel symposia on topics such as media planning, broadcast, online, creative and viral.

"Game advertising is unique – it's not about following what Hollywood does with theatrical," said Ayzenberg Group Founder and Chief Strategist Eric Ayzenberg. "We hand-picked and personally invited advertising professionals from top videogame companies who are responsible for crafting the campaigns of AAA title releases so they would get the insider's perspective on how to do it right."

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