Scandal: Applause and cheering at the Xbox One reveal didn't come from the press

Many of you heard the enthusiastic applause and cheering during the Xbox One reveal, but when showing the public, all of them were holding their tablets. So Some of journalists who attended the event confirmed that :

Jeff Gertsmann:
http://www.neogaf.com/forum...

Adam Sessler (link below):

[NeverEnding1989]

I was wondering why you could hear applause but couldn't see any hand movement in the first few rows.

Edit- And we need a real article, not a Twitter post

#justthebeginning

[nrvalleytime]

#justthebegining? Of what? Not sure where you're going with this one.

As a side-note, this has been standard practice for years in the gaming industry, for better or worse. Sony didn't do it during the PS4 announcement, and people commented how quite it was at times.

The worst part, however, was the times these hired people chose to clap. No logical person could have gotten that excited over timed FIFA exclusivity or "Xbox, watch TV." At least try to maintain the illusion Microsoft.

As a final thought - this doesn't make it right. But we definitely shouldn't act like this is a new thing and make a bigger deal of it. It's been a problem for a long time, and the gaming market needs to decide how it wants to present its products.

[Enemy]

Lmao well this is awkward.

[Masta_fro]

I knew it!

[Rainstorm81]

I agree the thing that got applause kinda had me confused....

I was getting diappointed by the lack of games shown but the crowd was applausing every media aspect shown, at first i thought the crowd was more mainstream media and less gaming media.

[Parapraxis]

#justthebeginning #oftheend #dealwithit

[hesido]

I thought there were more sports journalists than gaming journalists.

[gta2800]

My initial reaction was that Microsoft invited a bunch of friends to the event so they could kiss their ass with all the enthusiastic clapping. But I guess it makes sense now.

[Kevin ButIer]

The event was held a at the MS campus... no surprise

[alien626]

no wonder it sounded fake and all i saw was the press typing on their laptops. plus sounded out of place like if it was record before hand.

[darren_poolies]

I'm pretty sure they didn't announce FIFA exclusivity, just an exclusive mode or some crap.

[aceitman]

its an informercial if u want ur 20$ u better clap and 10$ bonus goes to the best clapper.

[Hayabusa 117]

I wondered why the yanks were applauding the announcement of a FIFA game...

If this is common practice in game events then, I applaud (though not loudly) Sony for not doing it at their announcement. The way of honesty and sincerity is the way to go, not superficial approval.

[Hayabusa 117]

"The event was held at a the MS campus.."

And they still had to fake the cheering...

[Cueil]

if by hired your mean Employees... because that's who they were

[Unlimax]

The moment where the applause and enthusiasm exaggerated at the Tv app Made me feel strange !

And after all in the end it turned a Fake Audience ಠ_ಠ

Your days are numbered M$ .

[Shadow Flare]

Apparently it wasn't applause at all. It was people driving out of the gravel car park as fast as they could

[sikbeta]

Go to the blog, they choose people to fill the first rows of seats...

[nveenio]

I actually messaged a friend during the live stream and said, "Looks like they hired clappers..." You can tell the difference between excitement and acting. If it was legitimate happiness, it still would have sounded different. Not so forced.

[Man2bFree]

This is the least amount of dislikes i ever seen in comments lol

[piroh]

LMAO
shame

[gano]

sorry m$ doesn't have that.

[BrunoM]

Lol it's so sad lol and funny at the same time ..

Well it does explain why I was watching it and was getting depressed about it no live demo at all of any game .. And some how all those people clamping for tv crap and things that no one who owns a tv would clap for lol

Well playing cheering and clamping off speakers will do it haha so sad solo solo sad lol

[InfamousBlackGuy]

They don't need to clap; the kinect does it for you...

Seriously though, it's a sad thing when you need to stage your own accreditation so that the live viewers don't think your product is completely worthless. I was wondering why some of the presenters gave that awkward gesture almost as though they expected a bloody encore.

[JeromeNtheHouse]

Totally! I knew something was odd. Lot of these presentations are always so lame anyway. Even if they're showing something cool, jus the way the go about it is so dumb.

The clapping and cheering was so blatanly fake tho. You can totally tell they were paid actors.

[theoneb]

This is shameful and as a gamer who has made this a part of my life since Atari 2600 the whole wii success story was a puzzling thing. I always thought that something wasn't adding up.

So a google search reveals that yes the wii sold alot of hardware but not many games other than first party, mario is magic. Why I wondered? Well my theory is that casuals dont buy games nearly as often as a hardcore gamer like myself. Hell I have over 50 games on my hard drive alone. A person only needs to look at the wii u to see that casuals just dont care about games that much.

The only reason I think the wii was successful is because it was cheap and pop culture did the advertising. So what does this have to do with MS? I highly doubt that gold will be struck twice in the casual market especially if the price is>200. I believe they have dug thier own grave. I already have a cable box and android phone for casual crap. I want my gaming machine to do what those divices cant!!!

[MarkusMcNugen]

@theoneb

"I already have a cable box and android phone for casual crap. I want my gaming machine to do what those divices cant!!!"

Your cable box and android phone can run Call of Duty, WatchDogs, Tomb Raider, Crysis 3, etc...

I really need to get one of those magical devices that can play games for other platforms.

[theoneb]

@ Markus

well technically yes a phone could run a version of call of duty or any other game it would just look like ass. I love to have the best looking games period no matter which platform and right now next gen looks to be a wider gap power wise than we had this gen.

To me a console focuses on casual gaming to make up for short commings in the power department. You dont need alot of power for kenect games lol

[GiggMan]

I just posted the same thing in another article. I figured MS planted people in the audience to try to stir ovations lol. If you listened closely all the cheers sounded like they came from the same group of people.

[Gardenia]

And they were cheering for things that was not impressive at all. Make sense now

[Raccoon]

These people have now gone to a whole new low.... The only thing in my room that has to do with Microsoft in my room is my laptop and even that change soon thanks to these deceitful bastards and their damn subscription fees to access more fees...

[joe90]

Seems like Neogaf just nit picking on Xbox. why the hell are we getting news of who clapped and who had a tablet in there hand on N4G.

Xbox1 already getting major hatred on N4G for some reason.

Just let it be, if you own a PS3 or PC even a Wii U, why bother about what MS doing. as long as you get your games and enjoy your system then you are safe of what microsoft are selling.

One thing i am glad about is MS biting the bit and going Blu-ray, sony got the right product with bluray.

[stuna1]

We sure know what you're getting on launch day!

[Studio-YaMi]

Some are hating because they are fanboys,others have all the right to be pissed at what was revealed,this doesn't even come CLOSE to what Sony showed and talked about on their PS4 reveal !

3 games(1 is a racer)& 4 sport games
total of 2 exclusives and the rest is multiplatform.

Underwhelming architecture which they try to lie and call "rocket science" & then all that kinect 2 & interacting with your TV crap !

If you're not pissed,then that's fine,but don't expect lots of "gamers" not to be !

[gamertk421]

It was a shorter version of what Sony did. Swap the long game play vids for the actual hardware. E3 is where things will get interesting. Of course you Sony fanboys will say you loved the PS4 show and hated, the Xbox1 reveal, just like us Xbox fans say the opposite. That won't change.

[joe90]

Stuna1 what am i getting launch day?

I play PC but i am swayed more towards PS4 if i DO buy a console next gen.

I just wanna switch on my gaming device sit back,relax and play, can not be bothered with this shouting at the computer for it to change channel.

Good games, K/B or Controler and that will do me.

EDIT: i see i got a bag load of disagrees for my last comment, what is wrong with people these days. i just said don't like it, don't buy it....simplez.

[stuna1]

It was just a joke, I'm sorry if I offended you.

[Hayabusa 117]

Oh yes, I'm a Microsoft Fanboy, that's why I'm screwing and getting on the hate wagon, I have every right to, they have disappointed me, bitterly...

Sure, I'm going to get a PS4, I didn't need MS to flop to convince me to do so, Sony just needed to make the right moves which they did, but I was hoping there'd be room for two consoles in my life next gen...no point now.

I'll give them 'till E3, but if they don't show any convincing game, then it's bye bye Microsoft for me, they've been getting away with this shit for far too long. People hated on Sony when they started shoving bull-crap into peoples faces, why should Microsoft not get the same treatment?

It's about games, not f*cking brand loyalty.

[FITgamer]

@Joe90 "if you own a PS3 or PC even a Wii U, why bother about what MS doing." First that sentence should end with a ?, second M$ is Sony's biggest competition so people should care what they are doing good or bad.

[pop-voxuli]

Its not just N4G, I havent seen anything but hatred from any website.

[ThatCanadianGuy514]

4>1

[GenericNameHere]

Is that a "thing" now? Ehh what the heck. I'll join you. The Sony conference also disappointed me, but it didn't prepare for how horrible today's MS X1 event was. Wait for E3 you say, but that's what fans have been saying for the last 3 years. I'll stop joining you if Microsoft doesn't deliver again. But until then...

4>1

[ThatCanadianGuy514]

You gotta admit, man.The 4>1 is pretty catchy.

[Flipgeneral]

Yeah, the over done applause annoyed me too . But you guys need to keep in mind that this was at the Microsoft campus

The entire presentation was ass though.

PS4 for me

[Cueil]

listening skill level 1

They told everyone last week that this wasn't about games and was to introduce the console. They even said it at the start of the event... they said it TWICE... once asserting what this was about and shortly after telling you that E3 was going to be focus completely on games and so they were not going to show this.

I'd agree with some of this crap about not showing games if they didn't tell everyone that they were not going to show games. In fact it was one of the top articles on this site just last week if I'm not mistaken.

[S2Killinit]

@Cueil
your missing the point bro, whats eating me isn't that I think they don't have games. The problem here is that they aren't focused on games. How can they introduce a Gaming machine for the first time and focus on Non-gaming properties? Its supposed to play games! tell me about the games, what are the specs? What type of games will it focus on? kinect? hardcore? MS is just not in it for the games anymore.

[SegataSanshiro]

Segata Sanshiro is disappointed. Time to say bye bye to MS.

[shoddy]

Sad day for gamers

[TwistedMetal]

Ms has been feeding you all lies from the begining and even with the x360 to control you and cheat you all. its time for the return of the playstation. let the dark knight rise baby. ms can take our lives, but they will never take our freeeeeeedddddooooommmmmmmm!!! !

playstation 4!!!!!! iiittttsss Tiiiimmmmeeeee!!!!

[RankFTW]

You're mental but I agree.

[JoGam]

Can't believe this day will come....... I actually agree with you NeverEnding.

[bub16]

i did see a real article about this yesterday, apparently it was the Xbox employees sitting at the very back cheering

[jjf]

a bit off topic but I was wondering weather the Kinect demo was faked, it seems all the good responsive kinect demos on 360 were so should we all swallow this demo as indicative of the final hardware?

[drizzom]

I'll be looking forward to Adams next 'Sessler's Something' to hear about this...

[SonyPS360]

I agree with you but please stop with the stupid hashtag posts.

[NarooN]

Wow, this is definitely the worst console reveal ever. They even had to fake the appreciation in the audience. This is beyond shameful.

[nosferatuzodd]

well I've bin saying it for years how unscrupulous ms is but no one believe me now its out in the open
just like how they pay some guy over a 100million to create the scroogle ad and pay people to talk bad about samsung galaxy s 3 on facebook and it back fired on them good will always triumph over greed and MS is has Greedy has they come

[Prcko]

same

[Catoplepas]

OK.

That's hilarious.

[LOL_WUT]

I guess the audience wasn't too enthusiastic about the revealing ;)

[raWfodog]

I thought it was coming from an applause track.

[GiggMan]

I also thought it was funny how the presenters "hammed" it up during the applauses. As if it were warranted. lol

[Cam977]

That's effing hilarious, that's a huge fail

[bicfitness]

Honestly, what game journos would get excited for like 45 minutes of Kinect integration and a bunch of cable-box stuff? Between this, crappier specs, the "used game fee" and their recent "we purposely didn't target high end graphics" admission of defeat (surprised no one made a story of it yet, here you go: http://www.neogaf.com/forum... MS better hope they can throw enough advertising dollars at the problem to make it go away.

This is a Wii U level disaster in the making. Moreso, because it was MS' game to lose.

[torchic]

from a commentor in the link you provided:

"Japan is just so smart.
The whole Wii strategy was just there to lure Microsoft
into a wrong strategy so Sony can reclaim the throne."

LOL

[M-M]

LOL it's funny how much sense that makes.

[raWfodog]

Nintendo was the sacrificial goat needed for Japan to regain its honor :)

[stuna1]

Bubbles++++ if I could give you ten I would!

The crows are home to roost, there's no other way to put it! Especially if you have a formula that has worked for you an entire generation, why change something that isn't broken or in Miicrosoft case something that you didn't know was broken!?

[GenericNameHere]

To counter those stupid Xbots who say N4G is a Sony fanboy's heaven...

You guys are stupid. The media is biased, filled with Xbox fanboys. Look at most reviews. They almost always review the Xbox 360 version of games. Look at Machinima. Xbox fanboy heaven. Those YouTube "celebrities"? They play on Xbox 360 because they are biased and will get them more views. Blah blah blah blah Xbox bias blah blah blah media blah!

[BlaqMagiq24]

Don't bother. Trying to talk sense to Xbox fanboys is like talking to a wall. They're ignoring the truth and are willing to shell out money to a company that alienates their fans even more now with the Xbox One.

[JamieL]

@ BlaqMagiq24
You-"Trying to talk sense to Xbox fanboys is like talking to a wall."
Corrected-"Trying to talk sense to ANY fanboy is like talking to a wall."
Don't for 1 second act like the PS3 super zealots are any better. Just because they share your opinion doesn't make them "better".

[BlackTar187]

Jamie 100% agree. All Fanboys are ridiculous its kinda what the term stands for.

[SonyPS360]

Your argument basically boils down to

"no u"

All fanboys are retarded, for both Sony and Xbox.

[hesido]

Neogaf is currently doing maintenance! I guess they are running on a windows server? Is MS trying to supress the initial let-down? #conspiracy #kidding #wtfamIdoinghashtagging

[sasmanator]

That's a new low...

[stage88]

Don't worry Microsoft will most definitely get lower than that next gen.

[Godmars290]

When hasn't MS had some element of their presentations staged?

[Conan-O-Brady]

It's hard to tell whether you like that sort of thing or are just pointing out the obvious. The average Spike viewers not gonna know that it was all staged, hell the majority of them are completely oblivious to MS's smoke and mirrors practice.

[Root]

I thought something was up when they were cheering just for the guy moving his hand on Kinect. I was like

"We've seen this before at the past two E3 conferences"

This is so bad

[ziggurcat]

greenpowerz to chime in, and claim PS4 demos were on PC (even though dev kits don't look anything like the retail or even test kits) in 3... 2... 1...

[Christopher]

G+ Hangout people will attest that I said from the get-go that it sounded too 'feminine' to be coming from the usual gaming/tech pressers.

Kind of funny, but, to be expected in this day and age.

[Reborn]

I'm just curious to how this pricing will work. If that is bundled in, does that increase price? Or will they offer it without kinect?

[papashango]

They mentioned the Kinect being an anchor. I'm also interested at how much this "anchor" is supposed to cost.

[thehitman]

They said kinect will come with every xbox "one". Take what you want from that also apparently xbox wont work w/o Kinect connected to it.

[GABRIEL1030]

Kinect is mandatory.

[ricochetmg]

They could at least have put usher up there to dance.

[Ninja_G_Aidan]

Probably the best comment I've seen so far!

[coolmast3r]

LMAO man, my stomach =D

[Newmanator]

Hahaha no truer words have ever been spoken!

[00]

that's pretty funny and sad at the same time.

[Arai]

Lol....I was wondering what the hell was going on as I was watching.

Because everyone was louder and more enthusiastic (in comparison to the PS4 reveal).

Oh man this is one for the history books...

[ApolloTheBoss]

It's like they ENJOY shooting themselves in the foot.

[grassyknoll]

Forced installs, no functioning without Kinect, online fees for borrowed/swapped/used games (I imagine the Kinect might even be used to id you). The console is dead on arrival. I buy bloody everything, but there's no way I'm touching this.

[Droid Control]

I knew it was fake!

''Have you ever wanted to do something else while watching TV?'' - M$ suit

''....'' - Audience

''Of course you have!'' - M$ suit

''....'' - Audience

[blackbirdi]

i knew it !!!

[Loki86]

I know this a bunch of bs..

[Kratos_1986]

looooool

[Alos88]

Paying for applause... pathetic.

[Kos-Mos]

Haha. Americans loves fake cheering. Mindless.

[CoolBeansRus]

I like how you turned this into a anti-american comment. Good job.

[Chapter11]

Didn't MS do this at E3 a few years ago?

[KingMe42]

HA! Hahahaha. At this point its no longer about supporting the next xbox, it's just about selling it. Once it's sold they don't seem to care.

All about appearance for them now, no depth.

[Studio-YaMi]

The whole thing just sounded and felt "BS" to me,The only decent and interesting game I saw was Quantum Break,Forza 5 seemed much of the same and not on-par with Drive Club,a bunch of sports games which are multiplatform & COD : Ghosts was just a "meh" compared to what I've seen from Battlefield 4 !

I'm not satisfied one bit
ohh .. and they can keep their "interact with your TV" bull !

[Nodoze]

Microsoft - we have to pay people to applaud our efforts.

I don't care what is being sold, that is cheap and low brow.

Oh and why did the indian guy keep putting his hands in his pockets when he went to interact with the Xbox. Something seemed a little off. A bit TOO good. Like it was recorded.

[Loki86]

Even though there have been several hands-on reported basically confirming the Kinect 2 works flawlessly, sigh.

[Hicken]

How are the games? What do the hands-on reports say about them?

[Nodoze]

Oh Hicken that was just cruel!!

Loki you are still blathering on about Kinect huh.

Newsflash MS has abandoned core gamers. They are more interested in jocks now. I guess Kinect did work well with both Fantasy basketball and Fastasy football.

If that is what you are looking for, have at it.

[GiantFriendlyCrab]

Xbox Go home,

[first1NFANTRY]

Always knew M$ where a bunch of frauds who are best known for their shady practices but this is just another level of fail

[monkey nuts]

It actually came across during the reveal, almost like the evil dude getting found out in some disney flick. All I got was ' we want your money, now look at this amazing exclusive (Forza5) WooooooooOOOOOO!'

[GABRIEL1030]

Ops.. I thought that the cheers and applause were from Kaz and Sony's staff.

They were listening that in the Stock Exchange Sony ups 9% after the Microsoft conference.

:)

[RandomDude655]

This isn't the first time

[Sandmano]

I knew it! When I was watching the show I was like these guys sound overly enthusiastic this explains alot.

[majedx9]

CGI audience only with M$.

[Jamaicangmr]

Clearly Sony got Microsoft off balanced.
However this is a new low, i was wondering why are the applause for the TV crap, now i know. LMAO!!!

To use and only Playstation slogan.

Microsoft, "You are not ready"

Sony really tossed a wrench into their plans now they just seem to be scrambling.

[TemplarDante]

MSFT CG trailers. Fake cheering. Crap conferance,
I am disappointed.

[DivineAssault]

i was thinking this when it was showing.. I was like "are these ppl really excited about this? Is it fake like tv?" lol i guess so! i wasnt going to applaud them if i were present

[MultiConsoleGamer]

Implying only the press was in attendance

[jut420]

I was wondering why there was so much applause when they announced COD exclusive DLC deal lol...i was thinking really? when i heard it

[hesido]

Timed exclusive, I might add.

[ricochetmg]

Plus you pay a fee to play used games on top of xbl...GAMING IS GOING TO HELL Microsoft confirms that subsequent users will be able to install used or second-hand games to their Xbox One consoles for an install fee, essentially instituting a console-wide online pass system. In other words, when you pick up a used game at your local GameStop, you’ll have to pay a few extra bucks on top of what you’re charged at retail in order to access content – the same thing many developers have done with online content this generation, extended to the entire experience.

[Kran]

That's like the developers who review their own games and give it a 10.

[NextGenHorny]

I did write in other news that I could hear greenpowerz screaming during the reveal.

I guess I was right :-)

[Lifebanisher]

i knew it those claps were friggin fabricated, cause no one would be that excited for a cod timed exclusive dlc who the heck are you kidding? lmao, and then the fifa exclusive dlc who cares rofl...

those things are just not clap worthy announcements destiny have exclusive dlc's for ps4 you see any1 clap for that? rofl

[nigelp520]

Well we were watching a stupid sitcom

[meatnormous]

The cheering was from Power of green and The Mart.

[a_bro]

i was wondering, cause no one would clap about exclusive COD DLC....

[MrBuffalo]

I that the xbox was a more successful showing but think that, potentially at least, sony is appealing to my gamer side more. MS put on a better show, tv apps (or whatever you want to call it) interactivity with sports. MS gave their share holders more to shout about but as a gamer who's loved his ps3, 360 and Wii, I got to say Sony pleased me most... personally. But MS look like they will do well with what they offer. Gaming is no longer relevant. Its entertainment possibilities or what have you... looks like MS know this.

[BlackTar187]

yea they shouted to their investors SELLLLLL.

And thats what they did

[True_Samurai]

Lol I'm still gonna get the Xbox one. Like Like Sony hasn't done it before. Everyone does it. Just like a Casino makes it sound like there are people winning when it's really just a cd

[LAWSON72]

Call of duty content will be on xbox live first, crowd goes wild.

[leemo19]

Thought it sounded a little weird, I don't think people were cheer that hard for having Skype on their console.

[Azfargh]

Oh man...

And here goes the last spark of dignity... I even feel bad for them.

It's like... the "Al Gore" of the videogames

[josephayal]

I heard like 10 people clapping

[BlaqMagiq24]

This will probably happen at E3 too.

[fsfsxii]

Really, MS should just confess that their intentions are the casuals which are irrelevent on consoles and have their Ipads and whatever and should stick to gaming, tbh, they're not good at making games either
Off-topic:
http://www.youtube.com/watc... XBOX1 conference in a nutshell

[Rob4]

scripted applause

[meday354]

Hold your applause lol.

[jensen86]

shitty old ms had to get an applause sum how lol

[snipab8t]

It was just the millions of dollars of Bill Gates' change in his back pocket jingling.

[Bakkies]

Should have changed the applause to a laugh track.

[Gamesgbkiller]

Yeah, true.

Why people clap for TV ?

[Denethor_II]

I started playing the video for the XBOX launch, and was greeted by some old woman talking about TV wtf. Then a load of shit about NFL, which the rest of the world could'nt give two shits about. So not only did MS aileinate the core gamer, it ailented everyone who wasn't N.American. If this is what N.Americans enjoy than good for them. To me it's all about the games

4>1

[mrmancs]

It's bad now for Microsoft , come e3 , R.I.P....

[masa2009]

Do you think it's the first time there are plants in the crowd to help the atmosphere?
I'm sure plenty of E3 conferences have been the same.

[ybadr]

That's just PATHETIC!

[MontyQ]

zomg cliffy b 4 life

[waltercross]

That's pretty sad....

[H3ADWOUND81]

OT Anybody in Europe gonna buy an xbox one to watch NFL or halo tv series? Lol...

[Rai]

The only thing in running through my mind while watching that pathetic excuse for a reveal was who are the idiots clapping for the this shit. Figured it wasn't the press.

[strigoi814]

Told you

[TBONEJF]

MS Didn't show anything but the hardware and the same shtti nfl nba game.

[forum67]

Better than sony not showing a console. For games, wait for E3 simple as that.

[S2Killinit]

ummmm no

[CaptainCamper]

One guy posts on Twitter, entire world take it as fact. Gj N4G

[strigoi814]

Seriously buddy if a pure hardcore gamer would be watching, they wont even be pleased to clap and shout like that for EA's shit..if you watch the live reveal you will just notice same crowd voices and amount of applause and its coming from the back of the press itself..its like im watching a comedy with scripted laughs and Hell Yeah!!

[PSVita]

If you watch it people clearly aren't clapping. Everyone's blogging, writing article recording the information.

[JohnnyAkiba]

Mindless cheering? Just like Tv.... xD

[justrandom]

I barely played PS3 the last 24 h been reading comments been having so much fun,I even ran out of pop corn.Yesterday at my work my xbox fanboy coworker was so much hyped about the reaveal,I wonder how his face will be like in a few h when I get back to work lol

[Leio]

#embarrassing

[Codey47]

Tbph, I think if someone announced on stage "I've had constipation for three weeks and managed to take a dump" or "I had to put the family dog down, today" the crowd would have applauded.

[ACEMANWISE]

They played audio from the PS4 event.

[PSVita]

Lmao!!

[strigoi814]

Sigh good thing they didnt invite Justin Bieber or else they gonna be hearing Booos

[akaihana86plus]

So either they had recordings of cheering people to make it sound awesome or they hired random people to act like if they were happy, lol, that would be crazy and so funny X3

[OC_MurphysLaw]

pretty sure the "hired randoms" weren't hired "randoms" but rather hired employees of MS. This was on their actual campus after all.

[akaihana86plus]

Lol, that's sad tho XD

[urwifeminder]

Well I had a clap in my room all I needed was a Microsoft flag to wave..

[OC_MurphysLaw]

lol...this is shocking how? The event is on the MS campus, I would expect MANY MS employees to be on hand at the show and clapping and cheering for their product launch. Not sure where the scandal is in all of this.

[PSVita]

They were clearly trying trying to fool people that's why. The should just stated that journalist see it as unprofessional to cheer during a press release instead of adding nickelodeon laugh tracks. They clapped at every little thing and then the guy on stage has the nerve to blush and pretend like everyone's so excited.

[OC_MurphysLaw]

To fool people? MS holds an announcement of new product on their campus, MS is excited about it, MS happy to finally talk about it... How are they fooling you? Are you really getting duped when you watch something on tv and hear people in the back ground cheering or clapping? Is that really affecting how you perceive information? "oh they are cheering in the back ground...this must be good then".

I have no doubts that the MS employees in the tent during the reveal were genuinely excited for this reveal. The same thing would happen if Sony or Nintendo chose to do a reveal on their own campus headquarters.

[PSVita]

@dlacy13g- http://www.straightdope.com...

[S2Killinit]

I think the main thing here is that apparently in the Sony press reveal, there were no Sony employees in the crowd. it was only journalists. The manner in which the MS employees applauded certain things seemed scripted. Also it makes you think how those few employees were selected to be in the crowed. Obviously it wasn't the whole lot of MS employees that were present, only some which begs the question, why these guys?

[vigilante_man]

What do people expect. It was at MS Campus.

The real question is why they had to stage it there? Did they know just how bad it was going to be?

The lack of trailers makes no sense. Whether 3 weeks or 3 months to E3 if Sony can show loads of games and still have massive announcements then so can MS.

The lack of focus on games and the tech inside is a worry. Are the rumours of late software really true? That would be an awful release come the holidays baring in mind both Sony and MS had the same time to develop their new consoles.

[OC_MurphysLaw]

They held it on campus to prevent leaks...nobody gets early leak screen shots, etc... they controlled everything out of the gate. It makes sense what they did in terms of where they held it.

MS also was very vocal leading up to this that while there would be games at this reveal it was not the focus and E3 would be all about the games and exclusive announcements.

I would suggest in terms of the games development being behind your questions will be better decided after E3 since that is when MS has claimed they will be showing of the bulk of the exclusives, etc.. remember they promised 15 exclusives (8 new IP's) for the 1st year of Xbox One. You should be seeing all of those games at E3.

[Cid33]

NO it wasn't Microsoft employees that applause it was just another feature of netfixbox 1

[isyourhouseonfire]

This event was mind boggling with how well laid out and successful it was. I also would have cheered and clapped! Microsoft has put the world on notice: The next generation has officially begun.

[RckTnz]

LOL this so funny... thats why xbox1 conference claps and shouts are more louder than ps4 conference

[GdaTyler]

Wow, this is pathetic LOL.

[miacosa]

Glad to hear as the applause seemed awkward and unwarranted at points. However, when something like this is on TV and it's dead quite that is strange as well. Wonder if the applause was rehearsed.

[turgore]

Nothing really impressed me yesterday.

[sovietsoldier]

everyone at that showing was like "meh"!

[Pillsbury1]

I've never seen such a backlash from the gaming community like this, ms REALLY screwed up. 3rd gen curse is real my gaming friends.

[evil_element]

The tables have turned. Maybe there was some good with Sony not going into too much detail with their latest console.

[S2Killinit]

actually Sony did go into detail, much more so that MS did, I thought. They explained the specs, whereas MS didn't even get into it. They talked about what it does better than PS3 whereas MS simply talked about the TV features of the xbox one. I thought the Sony conference was much more informative.

[forum67]

Frankly , compared with any current PC specs. Both console are not immpressive.

[xxchicago33xx]

This presentation is a PR disaster...I would seriously hate to be part of the media relations agency for Microsoft right now :)

Hard to call it a reveal if there is still tons of speculation and unanswered questions. Maybe this should have just been an internal ra ra meeting.

[evil_element]

Well the highlights are out now

[Clarence]

I was joking with a friend yesterday when I said M$ paid people to clap.
Didn't think it was true. Hilarious!

[superkidcupid13]

how come everytime i read the article the time that adams tweeted changes??? is it even a real post? i mean i dnt doubt that the applause didnt come from the press cause that conference sucked butt but im just asking...sad how im an xbox fan and i think they should change the name from xbox one to xbox lost smh