PS3 faces tough competition, says Sony Ireland boss

Sony Computer Entertainment Ireland MD Niall O'Hanrahan has declared that the company faces tough competition in the next-gen console cycle - adding that there's no guarantee it will retain the position of market leader.

Speaking to the Irish Times, O'Hanrahan said: "We have a marketing challenge from now until launch. This is not a done deal. It will require a lot of effort from us."

"We would never say we cannot fail," he added.

And it's not just the Xbox 360 and Nintendo Wii Sony has to worry about, according to O'Hanrahan: "Competition is now not limited to direct competition. We compete with MP3 players. We noticed at E3 that games for PCs are back."

[COVER GIRL]

Sony would'nt be half bad if they had more people like this guy.

[BLow]

Yeah it's real healthy in today's society to release a product your not confident about. It's sad but to be on top you have to cut some throats.

[COVER GIRL]

Cut throat my not be in style this year (not ever again) the big (N) isn't cut throat.

[96impala]

lol sony is on the ropes and its about time they acknowledge that.

[Retard]

Being honest to himself, what was his point or statement about the actual product? I mean duh; every product has the chance to fail; like Windows to Linux.

right!!? :)

[zypher]

anyway, its good to see that some of Sony's executives are realist, and that not all of them have their heads stuck in the clouds. Ken and Harrison could use a few pointers from this guy: maybe then, at the vere least, Sony wouldn't be facing some of the harsh criticism that they've been facing.

[shotty]

I have a feeling Ken and Harrison are going to wind up being the head of a major fraud. Then there is going to be a major investigation and it will end up on the news.

[Gh0stDrag0n]

This guy should take Ken's job. Ken's head is so far up his own a$$ he can see his teeth.

[Phytonadione]

may not be as good as Tide and for sure isn't a better value, but we guarantee it'll keep your whites white. I see that most of you don't have a degree in advertisemnt. It's probably for the better :)

[joemutt]

I use Gain with a touch of softness, and have pretty clean clothes.

[joemutt]

How do I get grass stains out? Whats the best way?

[Phytonadione]

It's funny that you mention grass stains on a shirt, because it may not be public knowledge yet, but I heard from a friend, whose cousin's married to a manager at a best buy, who was visited by a Sony exec's brother-in-law, who was divulged this inside info, that the PS3 will be able to wash a load of laundry for up to a family of 5. We should all be thankful that Sony did not only think about the size of the average Japanese household (2.7) when implementing this awesome feature.

[joemutt]

I have to wear a dirty shirt until November! Come on Sony, I want clean clothes now.

Will the $500 version wash clothes too? And does it have a setting for delicates?

[Phytonadione]

"Will the $500 version wash clothes too? And does it have a setting for delicates?"

Whoa, whoa, hold on there...what do you think this is? It's only a game console/pc/media center/blu-ray player/toaster/washer. You can't expect the PS3 to do everything and also be able to incorporate every little feature too. Give me a break. The $500 unit will only have one setting, the $600 one will have 3 settings, but lucky for us, both versions will be fully upgradeable. All this info, courtesy of my unnamed source's friend's cousin's husband who happens to manage a Best Buy and who also happened to cross paths with a Sony exec's brother-in-law, who also wishes to be unnamed. Hope you find this to be useful.

[Lostboy]

A washing machine?? wow and i thought it was the new George Forman grill

[Master of Menace]

He's right though. You want a true next generation console, you buy a PS3. It's the future proof console. Ready for 1080p. Ready for HDMI. Ready for bigger games(Blu-ray Storage 50 Gigs). Complete backward compatibility on PS2 games, more USB ports, more controllers(7 multiplayer). More hard drive space(60 Gigs). Better games. The list could go on. You are paying more but you are getting ALOT MORE, in return. Oh, and no add-ons required!

[Lostboy]

If you want a 'GAMES' console buy a Wii. If you are happy for the industry to be further saturated with Rubbish games and movie licence nonsense get a paystation3(not a typo)