PS3 faces tough competition, says Sony Ireland boss

Sony Computer Entertainment Ireland MD Niall O'Hanrahan has declared that the company faces tough competition in the next-gen console cycle - adding that there's no guarantee it will retain the position of market leader.

Speaking to the Irish Times, O'Hanrahan said: "We have a marketing challenge from now until launch. This is not a done deal. It will require a lot of effort from us."

"We would never say we cannot fail," he added.

And it's not just the Xbox 360 and Nintendo Wii Sony has to worry about, according to O'Hanrahan: "Competition is now not limited to direct competition. We compete with MP3 players. We noticed at E3 that games for PCs are back."

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gamesindustry.biz
COVER GIRL6623d ago

Sony would'nt be half bad if they had more people like this guy.

BLow6623d ago

Yeah it's real healthy in today's society to release a product your not confident about. It's sad but to be on top you have to cut some throats.

COVER GIRL6623d ago

Cut throat my not be in style this year (not ever again) the big (N) isn't cut throat.

96impala6623d ago

lol sony is on the ropes and its about time they acknowledge that.

Retard6623d ago

Being honest to himself, what was his point or statement about the actual product? I mean duh; every product has the chance to fail; like Windows to Linux.

right!!? :)

zypher6623d ago

anyway, its good to see that some of Sony's executives are realist, and that not all of them have their heads stuck in the clouds. Ken and Harrison could use a few pointers from this guy: maybe then, at the vere least, Sony wouldn't be facing some of the harsh criticism that they've been facing.

shotty6622d ago

I have a feeling Ken and Harrison are going to wind up being the head of a major fraud. Then there is going to be a major investigation and it will end up on the news.

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120°

Mortal Kombat 9 Is Still NetherRealm's Best Game 13 Years Later

Salman from Tech4Gamers writes "Mortal Kombat 9 revived the series from a low point after bringing it back to 2D combat. It marked a new high-point for the franchise due to its incredible roster, exciting cinematic story mode, and high-octane combat."

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tech4gamers.com
Sonyslave323h ago

I like which ever one, Raiden was speed blasting muthafkers.

monkey6026h ago

I agree. 9 was awesome

Shaolin Monks next please

vTuro245h ago

Shaolin Monks is a forgotten gem. I would love to see a new one, or a remake of the old.

vTuro245h ago

That game was actually goated. It was the first time ever that I actually tried to get good at a fighting game. Unfortunately the online connection was so dogshit it made it hard to enjoy and eventually I gave up. Haven't really played much fighting games since.

90°

World of Warcraft developers form wall-to-wall union at Blizzard Entertainment

The new unit comprises over 500 developers representing the entire World of Warcraft development team.

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gamedeveloper.com
2d ago
XiNatsuDragnel1d 20h ago

Unions in gaming are necessary fr fr

montebristo1d 9h ago

I used to be anti-union, it kills productivity, investment and turns product mediocre. Their games suck anyways though so what was lost? Might as well get their people paid until they are dissolved.

shinoff21831d 8h ago

Unions are necessary regardless of how you feel. You know how fked the working class would be without them. As if we're not already.

montebristo1d 7h ago

No they aren’t, regardless of how you feel. Unions make zero sense for skill based labor. They are for people who press a button every 10 seconds on an assembly line. “working class” is a made up term. I don’t care about corporations or developers, I just want good games lol. Killing your incentives to appease the lowest common denominator doesn’t lead to great games imo

montebristo1d 1h ago (Edited 1d 1h ago )

I wasn’t trying to be offensive if I came off that way. The Union is an old mentality and I can see their usefulness but also the danger. We’re in the age of AI and robots and skill based labor. Unions can be dangerous these days. You could replace your entire workforce in one move. Checkmate. Look to the kiosk replacing workers in the 20 dollar minimum wage era.

Well run businesses don’t need unions. If you need a Union that business won’t survive anyway. Unless it’s propped up by the government with corporate welfare (which is the real issue). If you’re not going to spend some on your workers (Amazon, Google) then your welfare is cut off. No tax breaks. All you put together don’t match their wealth and resources, the union is a traditional memory at this point and counterproductive with this new enemy we face. They need a flying elbow from the top ropes. And by “working class is a made up term” I just mean we’re not a class system and even CEO Bobby Kotick puts in a days work lol. Or did.. It’s just a vague term that doesn’t mean anything no offense lol. People say “middle class” but that can change quick right? Up or down. That’s not a “class system”.

60°

Playback: Outland

Taking a trip back to Housemarque's forgotten platformer.

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thesixthaxis.com