PS3 faces tough competition, says Sony Ireland boss

Sony Computer Entertainment Ireland MD Niall O'Hanrahan has declared that the company faces tough competition in the next-gen console cycle - adding that there's no guarantee it will retain the position of market leader.

Speaking to the Irish Times, O'Hanrahan said: "We have a marketing challenge from now until launch. This is not a done deal. It will require a lot of effort from us."

"We would never say we cannot fail," he added.

And it's not just the Xbox 360 and Nintendo Wii Sony has to worry about, according to O'Hanrahan: "Competition is now not limited to direct competition. We compete with MP3 players. We noticed at E3 that games for PCs are back."

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COVER GIRL6200d ago

Sony would'nt be half bad if they had more people like this guy.

BLow6200d ago

Yeah it's real healthy in today's society to release a product your not confident about. It's sad but to be on top you have to cut some throats.

COVER GIRL6200d ago

Cut throat my not be in style this year (not ever again) the big (N) isn't cut throat.

96impala6200d ago

lol sony is on the ropes and its about time they acknowledge that.

Retard6200d ago

Being honest to himself, what was his point or statement about the actual product? I mean duh; every product has the chance to fail; like Windows to Linux.

right!!? :)

zypher6200d ago

anyway, its good to see that some of Sony's executives are realist, and that not all of them have their heads stuck in the clouds. Ken and Harrison could use a few pointers from this guy: maybe then, at the vere least, Sony wouldn't be facing some of the harsh criticism that they've been facing.

shotty6199d ago

I have a feeling Ken and Harrison are going to wind up being the head of a major fraud. Then there is going to be a major investigation and it will end up on the news.

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