Xbox 360 Showcase Revs Up Hype As Console War Looms

"We're looking forward to competition." That could be the motto for November's monumental rivalry between the next-gen video game consoles. Competition will indeed be fierce when Sony PlayStation 3 and Ninendo Wii launch next month, but for now Xbox 360 is looking poised and relaxed. The speaker of that let's-get-ready-to-rumble statement is Jason Anderson, head of marketing for Xbox Canada, and at a Toronto showcase, Microsoft made every attempt to turn the media's head towards their holiday offerings.

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TheMART5893d ago

"By Christmas, more than 160 Xbox 360 games will be available in high-definition, an obvious push to amaze more eyeballs amidst the DVD format war between HD-DVD and Blu-ray. But Jason Anderson offers a curious footnote: Only 35 per cent of Xbox 360 owners have a high-def TV set. He mentions this number as a dig against the PS3, which comes with a bundled Blu-ray player and thus pushing the console price higher than the 360’s $400."

He pointed it out nicely. Although 35% owning a HDTV is rather good if you compare it to the 5% on totall TV's penetration of the HDTV's in homes I guess!