INTERVIEW: Nielsen on In-Game Ads

Nielsen Media Research will announce plans today to add videogame metrics to its line-up of entertainment offerings, beginning in mid-2007. Next-Gen spoke exclusively to the company's Jeff Hermann about what this means for in-game ads.

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next-gen.biz
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The winners of the GDWC 2023 Summer Season awards have just been announced

"The Game Development World Championship (GDWC) celebrated the 2023 Summer Season with an Awards Stream on Thursday, September 21st. At the event, GDWC announced winners in 11 categories for the Summer Season." - GDWC.

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Unity Announces Revised Pricing Policy Following Massive Backlash From Developers

Today Unity revealed a rather radical change to the new pricing policy announced a while ago, following the massive backlash from many of its developers and the wider gaming industry.

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blog.unity.com
Vengeance11389d ago

Too little, too late, you're dead. Trust is gone and not coming back.

MWH8d ago

It's ugly, but I think they deserve a second chance only because they, at least, admitted they took a wrong turn, and they want to straighten things up. unlike for example, Nvidia.

Remember, competition is good for the consumers. we don't want them to go out of business, but to do things fairly.

bunt-custardly8d ago (Edited 8d ago )

It's only a matter of time until something else disagreeable becomes policy. The stage has been set. Stone has been cast. Can't rewind time like you can in their game engine.

savedsynner8d ago

Not sure why the downvotes...probably people who have 0 dev experience(or socialists lol). Competition is essentially for quality products.

KwietStorm_BLM8d ago

Get out of here being logical and level headed on the internet. You can only spread hatred and be obstinate with zero exceptions. Obviously nobody being overly dramatic and critical has ever made a mistake. Otherwise they wouldn't be so quick to place permanent judgement on anyone....

mike32UK8d ago

Absolutely not, they've been proven to be chancers. The only reason they are doing a 180 is because they know the alternative is to keep getting shit for being greedy ultimately leading to their failure as a company

anast8d ago

Corporations need to be treated harshly if you want them to change, of course.

notachance8d ago

No

Game development is very costly and takes very long time, only a fool decides on the core engine purely because “muh healthy competition” and risk the chance of Unity making another shitty decision down the line and ruining years of work.

babadivad8d ago

They have lost all trust and there's no coming back.

JackBNimble7d ago

Would you give someone a second chance if they walked up to you and kicked you in the nuts?

Why does unity deserve a second chance? They only walked this back because of the backlash, give them a chance and they will only try it again.

MWH5d ago (Edited 5d ago )

@JackBNimble a kick in the nuts is totally different than making a wrong decision, is it not?

my reasoning is not to side with Unity or anything close to that, it's only because we cannot afford having a monopoly in the game engine market. imagine if, for example, Epic is the only company making game engines, fees will go up the roof and quality will go down the gutter, why? because they can. Just look at what NVidia is doing in the GPU market.

If you can see past your emotions, you'll understand.

@KwietStorm_BLM @savedsynner thank God you exist. but to be fair to others, i think most of the commenters here are too young to view and understand things the way adults do.

+ Show (6) more repliesLast reply 5d ago
savedsynner8d ago

Eh, they are a HUGE game dev engine. Def not dead but massive PR blunder.

ABizzel18d ago (Edited 8d ago )

It’s definitely not too little too late. Companies have been making crazy decisions this entire generation and people have moved right past it.

PS5 Price Hike, XBL Gold doubling in price, Series Price Hike, Games going for $70, etc…. It’s in the news and media for a month or two, then the vast majority of people and gamers don’t care anymore as they move on to the next news topic. Meanwhile, those who games using the Engine are the ones who have to actually do the communicating and work to make sure the solution is fair and balanced for all parties and so they can continue their work. If there is no resolve for all parties after this then there’s no coming back.

What they did do is give Unreal Engine 5 an unneeded advantage over them which was the most ignorant thing they could have done.

Rebel_Scum7d ago

I think you underestimate how long and badly a lot of users on here hold a grudge. They’ve got the sharpest axes.

I agree with your not too little too late sentiment. Everyone makes a bad decision at some point. Let’s see if they can rectify and improve in a way that benefits them, consumers and developers before we start frothing at the mouth.

neomahi8d ago

Sounds familiar doesn't it? Like when Don Mattrick invited everyone to Redmond to unveil a certain console. Phil Spencers been and most definitely his right hand man Executive Fanboy Aaron Greenberg (Head of Marketing - Why would you put a guy like this as your head of marketing, honestly) have been caught in the same thing. Phil Spencer's just as bad and as much of a two-faced about faced liar as Don Mattrick, they just put his under bite more. He's obviously not as stressed because he's packed on a ton of weight sitting as his desk with his feet kicked up playing his Switch and shoving his mouth full cause he's fat now too

+ Show (1) more replyLast reply 5d ago
shinoff21839d ago

Pretty much. Any devs future games should not start on unity. They've shown their cards like ms with the original Xbox one reveal.

XiNatsuDragnel9d ago (Edited 9d ago )

Too late you guys just loss so hard imo.

Kaii8d ago

You shot your credibility, and wtfudge are you using 7,700 employees 4?

#Clowns

staticall8d ago

First, they've removed Terms of Service from github, just 'cuz, so no more transparency (is there a new version? What changed? Read ToS every week with a lawyer to be safe), the trust is broken.
Then, they also started requiring 3 day online check ups. And they also increased the price of the subscriptions, 'cause why not?!
After that, they introduce those ridiculous runtime fees. And after developers started to revolt, what they do? They didn't back down, instead they tried to move some numbers around to make it "easier to understand and accept". And keep in mind, if you install a game, that's +1 install. But if you uninstall and reinstall right away, that's another +1 install. This can be exploited and probably will be. And it's applied to your every developed game, not just newely created ones.

Say "thanks" to your new EA exec and it's "great" ideas (yes, "it's"; don't this it has a soul or anything human anymore), this company can't and shouldn't be trusted anymore, by anyone. They became too greedy and will now try to slowly screw you over. This is not some one small misstep, this is a calculated plan. They deserve what they're getting.

And this is happening when Unreal Engine will start taking money from you after you've earned $1.000.000 in a year (and if they change ToS and you disagree with it, you can continue using your current version without any extra strings attached). And you also have free Godot, O3DE and others.

anast8d ago

Godot is a good option for those that don't have monster PCs.

InUrFoxHole7d ago

At least they both changed the price back. Sony just raised there price without adding anything and not peep from PS gamers...

Profchaos7d ago

I'm assuming the tos removal is more because it takes a long time to write a tos and this is a emergency response to the situation there will be a new one republished I'm sure

staticall7d ago

@Profchaos
That Github repo was actually created after a previous ToS blunder they had (here's the announcement - https://blog.unity.com/comm... and they were updating it ever since. They themselves made a commitment. And then they removed this sneakily repo without saying a word to anyone, right before announcing runtime fees for the first time. Not AFTER they had to rollback to previous version/fix their mess. So it was 100% a pre-planned malicious act. They knew what they were doing and it was to screw their customers. And the people responsible for this "wise" decision are still working there, so it's expected to continue later, i'm assuming.

They removed it not because it's hard to keep it up-to-date (they have a whole legal team for that), but they did it so people wouldn't be sure what's changed and what didn't, so no history is kept. And they did remove at least one important part for many developers, that you must agree to new ToS and you can't keep using an older version.
And they were updating ToS on github before just fine, as they promised.