EA: "Gaming isn't mass market yet"

GI - CCO Richard Hilleman on the huge opportunity presented by connected TV, and why Apple may not win the front room.

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snake_eater2484d ago

In other news, EA wins the worst company in America twice in a row.

Bunch of assholes

Septic2483d ago

Was that really necessary? Off-topic

Yodagamer2483d ago

Well it points out EA's out of touch nature (if this article is true). Gaming is bigger than alot of movies now days so It's as mass market as one can get. To say otherwise would be ignoring facts.

dcbronco2482d ago

Yoda gaming isn't mainstream yet. It will be in the future. It competes with movies in revenue because games cost so much. There are a few hundred million gamers. Probably 3 or 4 hundred million. Billions watch movies. A hit movie can sell 7 or 8 million dvds on the first day. Lots of movies do that each year. And that is US alone.

But as time goes on more and more people that played games when they were young will continue to play as they get older and games will be mainstream.

Septic2483d ago

Mass market or not, the gaming industry (monetarily at least) surpassed Hollywood a long time ago and the latter is considered mass-market is it not?

As far as 'merging the two experiences', if rumours about the 720 are true, we will see that happen a lot more next-gen.

Ducky2483d ago

... do we want it to become a mass market?

clrlite2483d ago (Edited 2483d ago )

Probably not their definition of "mass market".

imXify2483d ago

"The closest thing we've had to a mass market has been the social and mobile spaces. From my perspective, television is the mass market and we're the fringe"

And today EA laid off employees in Montreal because mostly because of this.

SilentNegotiator2483d ago


This is why EA is falling apart and is hated by gamers.

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