EDGE:The long silence. Why Microsoft needs to reveal its next Xbox, and quickly

Amid a torrent of damaging rumour and speculation around its next console, someone, somewhere at Microsoft is calm. They insist that they won’t be rushed into revealing their plans for 360’s successor; that it’s all under control. We’ll show it off when we’re ready, they say. Having their hand forced by Sony’s PS4 event would be a sign of weakness. It’s good to keep people waiting. It builds anticipation.

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2476d ago Replies(2)
givemeshelter2476d ago

They don't have to reveal anything until they are ready. By them being silent they are getting so much free publicity.
Good or's still publicity and when they announce the reveal, everyone will be watching and listening...
PR tactic used many times before

stage882476d ago

Yeah... bad publicity isn't good for them. Look at all the gaming forums that you visit. There's tons of gamers wanting to jump ship as soon as physically possible.

theWB272476d ago

The posters on forums don't account for even 1/3 of system sales. That goes for the big three. There are a TON of gamers who never post on forums so that means nothing at all.

X-Alchemist2476d ago

yes but they haven't *seen* anything yet, and it would be silly to make a decision based on rumors alone. So I agree with the initial comment any publicity is good publicity all those people on the gaming forums will tune in for the announcement guaranteed.

givemeshelter2476d ago (Edited 2476d ago )

Gaming forums do not make the balance of the consumers buying consoles. The majority of consumers do not visit forums or sites like this.
I will get a million disagrees because this is N4G.COM but the majority of console sales are not from hardcore gamers who visit game sites like these or its forums.
The mistake Microsoft is making is not CONTROLLING the publicity in a way that will benefit them. One this is for sure, the reveal will be watched by many because of their silence.
Exactly. You ask the average gamer and most wont even know what this site is let alone other gaming sites, let alone going on them for news and posting on forums.
Hardcore gamers that follow game news like us DO NOT make up the vast majority of console and game sales. We simply don't. I know saying the truth on this site will get me slaughtered ad @theWB27 be prepared to lose bubbles stating what you did as I am prepared to lose the rest of mine. You cannot speak truth on this site or you get slaughtered LOL

jimbobwahey2476d ago

Actually, not all publicity is good, especially when you're going to try to sell a product. Bad publicity can in fact have very damaging consequences on sales once it hits the market.

Ever since the announcement of the PS4, gamers and the media alike have been talking about it constantly as the device snowballs in popularity. Meanwhile all Microsoft has is the occasional news story painting increasingly damning pictures of their new console.

This isn't something you can spin positively for Microsoft I'm afraid. They're in a very tough spot right now and will really have to pull off something special to recover. Merely doing okay/alright won't be enough at this point.

fermcr2476d ago

Not necessarily. Simcity had very bad publicity at launch... and sold like crack, and it's still selling.

Only time will tell if this publicity the next Xbox is getting, is going to be good or bad.

BrianC62342476d ago

In this case bad publicity is going to kill them. That whole nonsense about any publicity being good publicity is just that, nonsense.

MasterCornholio2476d ago

Microsoft will announce the 720 when they feel that it is the right time to announce it.

Deal with it.

T22476d ago

Ms can still put out a great console but they have a ton of work to do. As of now I put them as playing catch up. And yes there is such a thing as bad publicity ... Rumours can be very damaging to a business,

BrianC62342476d ago

I agree. They can't talk about their new console because they had to go back to the drawing board and make major changes. You can't make changes like that in a week. The rumors were they were using GDDR3 RAM but now that Sony is using GDDR5 RAM Microsoft probably has to use it too. That's a major change.

TheBrit2476d ago (Edited 2476d ago )

How are they playing catch up??? Catch up to some 'Specs' and application features that Sony has spoken about????

Crap in that case how about I just rattle off something that's far more powerful than the PS4, will that then mean Sony is playing catch up to my non-existent non-physical non-playable high specked console that I am building and that WILL release with all of the already announced features?? (DIG: Don't forget every smoke and mirrors event that Sony put on and only deliver on half of the stuff for the first year or so) - nothing that they have shown so far has been IN a console it's all been in high end p.c's - I wouldn't be surprised if the specs change somewhat by the time the system launches either.

Why doesn't everyone just wait and see instead of acting like complete knuckleheads thinking that Sony has suddenly taken over the world and especially before you rush over to your old consoles and act like a total dumb a.. and smash it based on things that are not proven yet.

T22476d ago (Edited 2476d ago )

It has nothing to do with physical specs and your comment about simply making up specs is ridiculous considering Sony already confirmed their specs and xbox would get zero benefit from making shit up... You are saying that Sony lied about " half their stuff as in the past " which is ridiculous ....
they are playing catch up in the pr game. Developers love the ps4 , people are excited, the specs look good, they are ahead of the game entirely. You missed my entire point , ms is catching up because they have literally DONE NOTHING. If you think that doesnt require catching up, your crazy ...and thats without dispelling all the nasty rumours.
MS has shown great marketing in the past so we see if they can pull it together ...

BattleReach2476d ago

They just need to announce the god damn thing this month, otherwise they're doomed.

Blaze9292476d ago

"otherwise they're doomed. "

wut -.-?

BattleReach2476d ago

whats the problem? I'm not very good in English but that was correct when it comes to grammar.

KaBaW2476d ago

I highly doubt he is referring to your spelling; it looks good to me.
I believe he is saying "wut -.-" to what you said, cause it's nonsense.
They aren't doomed. They will be fine by staying quiet until reveal.

However, afterwards, that will still be to be determined.

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