Video Game Industry Walking Off a Familiar Cliff

Gaming is the new golden child of media, but it is not new media. Yes, it uses web 2.0 and all it's trappings such as blogs, podcasts, and social bookmarking sites to get the word out, but all it's internal functions are very old media.

Lets just take a look at how the video game industry functions, how it compares to other old school media, and how a different strategy could improve either the out come or the satisfaction of those involved.

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