Microsoft Chases Casual Gamers With Xbox 360 Price Cut

Microsoft believes recent price cuts to its Xbox 360 games console will help it to attract more casual gamers to its platform.

The price cut means that the entry-level games machine, the Xbox 360 Arcade, now costs less than the Nintendo Wii.

"History shows that £159 is the price point where a console's audience begins to expand," said Chris Lewis, vice president of Microsoft's interactive entertainment division in Europe. "It does now give us much broader appeal. We do have much more mass market content, with more casual titles. This opens up that space even more broadly."

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Neo-Delta3963d ago

Maybe it's just me but I think they're chasing something they'll never get...

ruibing3963d ago (Edited 3963d ago )

So casual gamers are people that either buy systems for non-gaming use and plays games once in awhile or just plays non-mainstream arcade games. I guess MS is trying to target the later; we'll know how well by next week.

decapitator3963d ago (Edited 3963d ago )

Well at least they are trying though. Some companies simply gave up when they thought it was impossible.

gogators3963d ago

maybe even a year, how well MS is doing attracting the casual gamer. A week is an absurd amount of time to form judgements on a company's success in any market.

I still doubt that MS is going to appeal to the casual gamer at any price point.

Cryos3963d ago (Edited 3963d ago )

I think that's what they're going for, but they're going to need to do more than just lower price. Casual gamers are looking for more than just a cheap console, they're looking for cheap games (pun intended)

Look at the top sellers for the wii. Those are the type of games you need to focus on to get the casual gamer. Even sony has some/ is getting some that will appeal to a more casual market. Of all the systems, MS seems stuck with this "niche" and until it promotes a game like viva: pinyata like it did Halo 3, they're not gonna make a dent in the casual market, no matter the price

Actually, here's a thought: if they would release some of their arcade games on disk, that might appeal more to the casuals..... esp. those that wouldn't pay for live. It wouldn't be a bad idea for Sony either. Bundle 3-4 games on one disk.

venum3963d ago

Yes! how target casual gamer with a hardcore gamer console with no casual game. Wii has its own market far different from xbox 360.

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decapitator3963d ago

You need to chill a bit man. You be Od'ing with these 360 jokes.

niall773963d ago

but only after I play MGS4, little Big Plannet, GT5 Prologe and GTA4

Ill get a 360 around september if the 360s xmas line up has something more then gears2. I just want a surprize from MS that will make be Go "yes I want to play this".

ikiru33853963d ago

i agree. although i am a sony fan, i might pick up a 360 (premium or elite maybe) if they get the hardware issues fixed by the holidays. their lineup needs to compete with sony's big guns this year.

pwnmaster30003963d ago (Edited 3963d ago )

how the hell can they attract casual gamers with no casual games, they will probably attract hardcore cheap gamers or dumb ass xbots who decide they want more then 1 360 like my friend who has 2 360 wth, but thats it

"Although hugely popular in the US and UK, the Xbox 360 has been outsold in Japan by Sony's PlayStation 3, and still lags behind global sales of the Nintendo Wii"

wth they didnt mention sony outselling 360 in europe to and is not that popular in UK anymore is been getting outselled by the ps3 and is also lagging behind the ps3 in global sales oh wait i forgot the dam shortage hahahahahahahahaahahahah bs i bet u those xbots will still believe micro if the ps3 outsold the 360 for a entire year and then they come out saying they had a "SHORTAGE PROBLEM" hahahahaHAHAHAHAHAHAH silly xbots so galabule

TheMART3963d ago

No casual games? Have you looked at the huge Arcade list of games?

UNO, Bankshot Billiards, Pacman, you name them. There are a LOT

Games like Viva Piniata, Tetris, Viva Piniata Party Animmals and like the end of this year Banjo Kazooie

There are casual games. I guess even more then there are on the PS3. The Wii just has a lot collections of bad minigames. Besides WiiSport it ain't so good at all.

With that entry price level yes, the mass of people/casual targetgroup buys a console

spandexxking3963d ago

but thats the thing mart the 360 only has them games to cater for casuals. all of the wii games are casual games thats whats making it look appealing for casuals. i wish the wii would die.

The gaming GOD3963d ago

Having a casual system's price won't bring casual gamers.

And the reason for that is simple. The 360 doesn't have casual games. You have to have casual games. Not just the casual (wii) price. So they're just fighting a losing battle with that one

ikiru33853963d ago

yeah. the majority of their casual games are on XBL. but primarily they are catering to hardcore gamers.

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