As more fighting games become console exclusives, never stepping in the realm of public gaming (not even in Japan), developers have adjusted their use of bonus content. Cheat codes and hidden characters are no longer enough – now you've got to have a story mode, mini-games, and other value-adding content.
The Naruto: Ultimate Ninja series has been at the forefront of these console-exclusive changes. In Ultimate Ninja 3, great fighting action is still paramount. But there will be several features in the game that would have never been found in an arcade cabinet. "The game's centerpiece is the original story mode called Ultimate Contest," said Andrew Davis, Associate Localization Producer. "The gist is that Tsunade, the village leader, has decided to hold an all-out battle royale contest pitting ninja against each other, young and old alike."