UK retailers expect GTA IV to lead the way - "Console war" will not be won or lost in 2008 writes: UK retailers are looking forward to continued growth in 2008, with GTA IV leading the way.

"We expect the market to continue to grow based on increase availability of hardware, publishers spreading their release schedule across the year and product innovation," Patrick Kelly, Zavvi's head of games, told

"The expectation is that publishers will continue to push the capabilities of next generation hardware and we'll see some outstanding games during 2008," remarked's head games buyer, Gian Luzio.

Marc Dean, the home entertainment buyer for Morrisons, agreed.
"We expect developers and publishers to continue broadening the market with more family and mass market products," he said.

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dabizo4184d ago

AARrrrrrrgghhhhhhh - This 'console war, battle' has already been won FFS... has anyone heard of the Wii?