eGamer writes, "The sad reality is that over-promising and over-hyping games has become not only a standard marketing ploy by publishers and developers for their games, but is fully ingrained within gaming culture itself. It is now a natural occurrence for games to not meet the promises set out by developers. There are a few developers, and they are rare indeed, who live up to expectations. However, in some scenario, those developers could be swayed by the attraction of over-hyping their games and making as much profit as quickly as possible. That is what the whole pre-order culture for games is about, and we are at a stage now that games which have no real gameplay footage to speak of are up for pre-order".