VB: Blu-ray revs up its marketing - Blockbuster demos, 100 new titles among Sony's plans

Video Business writes: Having knocked down HD DVD, Blu-ray Disc supporters now are positioning their advanced format as the one to beat standard DVD, cable and satellite for high quality video delivery.

New marketing efforts will immediately start cropping up at retail. HDTV/PlayStation 3 demonstration displays have been set up at about 1,000 Blockbuster stores in recent weeks. A variety of BD films will be screened at the displays, which are slated to roll out to all Blockbuster outlets in the next couple of months, studio executives said.

Sony also is working with retail to offer discounts on Blu-ray product bundles. During the week starting Feb. 24, for instance, Best Buy shoppers could save $700 when purchasing together a 40-inch Bravia LCDTV, a 40GB PS3, professional installation services and a choice of BD and PS3 game titles. The package costs $1889.96.

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