Analyst: Why Rockstar Should Stay With Electronic Arts

Creutz says he believes Rockstar retention is a top priority for EA, and concludes with five reasons why the two make a good fit:
(1) with the recent consolidation in the video game space, Rockstar does not have a lot of other employer choices.
(2) EA can certainly afford to pay Rockstar.
(3) EA has moved to a more decentralized management approach to its developers, which we think Rockstar would be comfortable with.
(4) Rockstar would benefit from working within EA's infrastructure and distribution network.
(5) since Rockstar's compensation is highly tied to the performance of its games, they have an enormous incentive to remain associated with Grand Theft Auto, one of the top-selling video game franchises in history."

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niall774187d ago (Edited 4187d ago )

1 - creative freedom.

nothing, and i mean NOTHING is more important to developers

rockstar can and have been publishing there own games for years, so what do they need EA for?

if they need the money Im sure they could find some other company to sell to easy.

pharmd4187d ago

and also to avoid over the top ingame advertising... look at EAs record, they shut companies down... plain n simple

darkshiz4187d ago

I bet all EA want from Grand Theft Auto is to put mass advertisement on all the buildings.

ICUP4187d ago

Oh for pete's sake why don't SONY just buy TAKE2/Rockstar and be done with it.

No FanS Land4187d ago (Edited 4187d ago )

I've always hated EA because they don't produce good games but they still sell and that pisses me off. The last good racing game was NFS Most wanted. though I like the burnout franchise but that is from criterion games.

4187d ago
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