160°

Why Is G4 Changing To Esquire Network?

If you remember back in December, news was leaked that G4 would officially be changing into the Esquire Channel so that they could "morph the gaming network into a channel more in line with the modern male. New programming for the Esquire channel is already in production, and includes shows focused on cooking, travel, and fashion." But why exactly are they changing? We all loved G4 the way it was, a place to go to sit back and relax to watch and listen to discussion about video games and other things in pop culture.

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retrospectrealm.com
Godmars2904509d ago

Because for some reason gamers were only staying around for Xplay and Attack of the Show instead of that campus drunk show and Cheaters?

camel_toad4509d ago

I was certain instead of Esquire they were just going to rename G4 to COPS.

Anon19744509d ago (Edited 4509d ago )

Because "G4 S. Preston Esquire" was too long?

joab7774508d ago

Very true. It wasnt a gaming network anyway. And gaming shows dont do great because we r ....gaming!

MultiConsoleGamer4509d ago (Edited 4509d ago )

Because taking the "NeoGAF format" and putting it on TV didn't work.

Because talking down to your audience and patronizing your viewers only turns them off.

Because giving Kevin Periera and Morgan Webb a job was a mistake.

Because pimping Olivia Munn wasn't enough to get ratings.

Because the suits behind this channel didn't really understand gaming in the first place.

joab7774508d ago

Olivia should get her own network. It would so better.

SaiyanFury4508d ago

I used to watch TechTV all the time, it was my favourite channel. In recent years I stopped watching G4 altogether. Within the last year or so, just for S**ts and giggles I decided to see what was happening on G4. Little to my surprise ALL 3 times I put it on, Olivia Munn was performing some simulated sex act. While she's not completely unattractive, it does get old...

Number-Nine4509d ago

Cops reruns for the win!

.....................

Soldierone4509d ago

It's because the execs in charge of the channel are morons. Simple as that.

If you want more description:

They are blaming us, the target audience, for the downfall of G4 when it was THEM that did it. They didn't care about us, or cater to us, so why would we watch it? Everytime I turned the channel on (before DirecTV got rid of it) COPS was on.... what does cops have to do with gamers?

They are making remarks like our audience doesn't deserve a channel, and its irritating. Maybe if they actually care then G4 would be fine. They are also misleading saying it will still cater to us, the gamers, on multiple occasions yet not a single show about gaming or tech AT ALL is scheduled. Its target at "males" yet they have "cooking, travel, and fashion" as content? The execs are clueless entirely.

jdiggitty4509d ago

I agree with everything you said. At this point, hell, even years ago, I have no idea why the execs even try and keep the channel running. How can paying for syndication rights for re-runs that are already on Netflix be a better idea than just shutting it down?

Plus, like you said, they've continued to insult their target audience.

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290°

The Real Enemy of Gaming Isn’t DEI. It’s the CEO

From Horse Armor to Mass Layoffs: The Price of Greed in Gaming. Inside the decades-long war on game workers and the players who defend them.

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rushdownradio.net
jambola7d ago

maybe a real enemy is people who use terms like "the real enemy"
there can be more than 1 bad thing, t's not like a kids show with 1 big bad

senorfartcushion5d ago

This is very much a “dummy who volunteers themselves to the middle” comment.

The real enemy is a common phrase, people use it all the time.

Calm down.

jambola5d ago

i'm very calm
you seem very upset however

Notellin5d ago

You don't seem calm at all. Don't take this so seriously, you seem desperate responding to others defending your opinion that lacks any value or critical thought.

jambola5d ago

stop projecting
i'm not desperately dong anything, i'm tapping at keys on my keyboard bud

PapaBop5d ago

It's not like kids show with one bad guy? I present to you.. Bobby Kotick

ABizzel15d ago (Edited 5d ago )

DEI was never the problem and it was an ignorant take to begin with.

DEI is why games like Kena Bridge of Spirits, South of Midnight, and Ghost of Tsushima exist.

DEI is why we have a huge resurgence in Japanese, Chineses, and Korean developers producing games like Stellar Blade, Black Myth, and why Nintendo & Sony exist.

DEI is why more and more games have HUGE accessibility options with both Sony and MS fully behind this.

DEI was never a bad thing, the entire purpose of DEI is representation of all people, genders, disabilities, etc…

The problem was people used DEI as a default derogatory term to describe what they believed was forced representation, which allowed colorist, racist, sexist, misogynist, homophobic, and xenophobic fools to run away with the negative DEI narrative.

jambola4d ago

you don't get to decide other people's motivations
sorry to break it to you

ABizzel13d ago (Edited 3d ago )

To each their own, however, nothing you said invalidates why some people take offense to DEI incorrectly.

+ Show (1) more replyLast reply 3d ago
Sciurus_vulgaris7d ago

Executives seem to often have an obsession with perpetual revenue growth. There is always a finite amount of consumers for a product regardless of growth. Additionally, over investment is another serious issue in gaming.

Killer2020UK5d ago

The fact that they also rarely have any real expertise in game development compounds things. They'll look at what's been successful elsewhere, lack the knowledge to properly understand why they have been successful and then force a team to 'reproduce' their badly interpreted idea of that success.

We see it so often with sequels to games that were successful too. The team are left well alone, they have a break through hit and all of sudden the money men descend on the IP and completely railroad the dev team's ideas. Usually winds up being 'make the same game but MORE'

LoveSpuds5d ago

This is true throughout all of the corporate and public sector organisations to be honest. CEO's generally move amongst the corporate world without any need to have experience of a particular industry, they simply need to rely on their senior leadership credentials. A CEO of a retail giant will just as easily transition to a CEO role in the energy sector for example.

Not defending CEOs here to be clear, I think it's a huge part of the reason the western world is so fucked up. CEOs don't need to care about the sector they work in, in fact it's better if they don't care if they want to screw everyone to make profits.

GhostScholar5d ago

Companies don’t hire executives to break even. If the goal is breaking even then why start the company in the first place.

Soy5d ago

That's understood; it's getting record profits and expecting to always beat those record profits, and seeing anything less as a total failure. Then they lay people off and raise prices to reach those record profit levels again, just to sate shareholders. It's setting expectations way too high just to spike share prices, then inevitably falling short. It's feeling entitled to being more successful than everyone else. It's the CEOs doing all this to boost their own bonuses.

ABizzel15d ago

Growth benefits the company’s profits and therefore the company’s stock if publicly traded, which pleases the shareholders making them more and more rich, which is why Growth is always at the forefront of the vast majority of any publicly traded company.

More growth = More Money and the people at the top want all the money they can get. I can’t really blame them anyone would love to see their profits go from tens of thousands to hundreds of thousands, to multi-millions it’s almost like a gambling addiction.

But it also goes to show someone how morals can go out the window for a lot of these people, and how amazing some CEOs are when they catch this early and provide a balance solution that takes complete care of their employees across the board while keeping the business sustainable IE: Insomniac Games ALWAYS on the best places to work list. The rest of the industry could learn.

jambola7d ago

honestly, the "real" enemy of gaming, is ourselves
if nobody bought horse armor, shitty dlc would have died almost overnight
if we stood firm and nobody bought games from companies that were bad with layoffs, it would be solved
we're the idiots supporting awful business practices, we are the ones enouraging it

TiredGamer5d ago

I think the reality that we don't want to convince ourselves of is that without the rise of "horse armor" and DLC, game budgets would have essentially stagnated (smaller teams/smaller games), or game prices would have risen much more dramatically than they have. There was an incessant drive for bigger worlds, infinite detail, and hundreds of hours of "gameplay" over the last two decades, that while perhaps a natural evolution of things, needed a suitable funding stream to accomplish.

HyperMoused5d ago

What...CEOs make tens of millions and that doesnt include SLT etc etc...we now have multiple editions of games, in game currency, MT's, battle passes.....and what do we get..worse game than what was coming out 20 years ago....dont drink the cool aid, its this nickel and dime crap that is absolutely leading us to gaming destruction.

senorfartcushion5d ago

This is the worst possible answer to this conundrum. Blaming the masses is blaming the only people who are constantly “told” to buy.

Consumers are the only ones not to blame here. People make their own choices all the time. Disney movies are bombing and DEInis being blamed. Has that been enough to put Disney out of business? No and it never will.

Christopher5d ago

Disagree. Businesses are able to do what they do because people are bad consumers and don't think critically about purchases. Disney got away with doing shit stuff for years and it's just the last year where people got tired of it. It's not like it didn't work for 5 years or so for Disney to do the things they've done. They'll just move onto another way to get people to see movies and it will be just as bad but more profitable until people wake up and realize it.

TiredGamer5d ago

Consumerism drives business behavior. It's not so much "blaming" as it is observing behavior. The point I'm making is that the direction that games have gone are driven by the spending. Consumers are spending on DLC and they are driving the expectation of more glitz and padded out (lengthier) games. If they continue to pay, they will continue to drive that direction until a threshold is reached that forces a change in behavior.

senorfartcushion5d ago

Corporate advertising is the most powerful force on the planet.

This is N4G for god sake, every day there are arguments between people who are Team Xbox and Team PlayStation because they’ve been convinced that having an identity built on paying money to Sony and Microsoft matters more than having one as individual gamers who can play whatever they want.

And THEN we get to the corporate advertising part: to play whatever you want is to sink MORE into the advertising pits, making it so that you can more than one specific product.

jambola5d ago

ah you're right
they were told to buy it, it's clearly impossible to avoid that
if enough people stopped supporting, it would stop
disney not stopping would only be because enough people didn't stop

+ Show (1) more replyLast reply 5d ago
victorMaje5d ago

Agreed. I’ve been saying for years, announce you won’t be buying the upcoming game because of the practices of the previous game, then you only have to stick to your guns once, see how quickly things change for the better.

We have to unite in what we shouldn’t purchase.

jambola5d ago

just imagine a world, fifa came out worse, nobody buys the next one until they see proof it's better and stick to it
or games being forced online for single player and nobody buys it
things would change so fast

HyperMoused5d ago

Just like scooby doo, you have shown us the real monsters are us

+ Show (1) more replyLast reply 5d ago
Inverno6d ago

Greed and greedy people have and always will be the main issue for everything wrong in the world. Everything is a product to be exploited for monetary gain. Even when there are things that could help progress us along for the sake of making our lives easier that thing must be exploited for monetary gains. Anything that tells you otherwise is propaganda to make you complicit.

coolfool5d ago

I've never thought "DEI" (although the way most people use it doesn't match it's real definition) is the problem with games. Good games have continued to be good when they have a diverse cast, and likewise, bad games have continued to be bad. There isn't a credible example I've seen where a diverse cast has been the direct cause of a game being bad.

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70°

Why We Partnered With St. Jude Children’s Research Hospital

Matt Miller: "Every subscription to Game Informer now raises funds for St. Jude. We want you to know what that means."

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gameinformer.com
thorstein10d ago

I subscribed to this not knowing about how some of the proceeds go to St. Judes.

Really cool that some of the money goes there.

Even if people don't subscribe to the mag, it might bring people to the charity.

jznrpg9d ago

One of the main charities my wife and I donate to. They help a lot of children and being a parent of 5 children I can’t imagine what those parents go through. I’ll probably get a sub to GI because of St Jude and of course because I love video games.

80°

Dungeons and Dragons is About to Break a 6-Year Trend

Though Unearthed Arcana's content primarily consists of subclasses and spells, WOTC's latest UA drop is set to shake up Dungeons and Dragons' future.

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gamerant.com