40°

2013 Industry Insights with Dominic Matthews, Ninja Theory

Svend Joscelyne: ''A new year means a fresh start for many. In the games industry, a fresh start is exactly what the doctor ordered - specialist retail now seems to be settling down, PC companies are taking a shot at console manufacturing, and the traditional console companies are getting ready to reveal some shiny new products of their own.

With such an exciting year ahead of us, what better than to turn to games industry experts and ask them for their thoughts on various trends and stories as and when they happen?

As part of an ongoing series, SPOnG gets the unedited, open and highly informed opinions of developers, producers and more in the vast world of computer games.''

140°

How Ninja Theory proved independent AAA has a future

“Smaller indie teams that want to make that step up in production values can adopt this kind of model.

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gamesindustry.biz
UCForce2772d ago (Edited 2772d ago )

No need microtransaction in AAA games. Horizon Zero Dawn can prove that a 60$ game and 20$ Expansion pack can be profitable enough. Hellblade can prove that you can earn enough money by start a small project.

Edit : Major publishers like EA only use microtransaction to keep money for themselves. They only give the developers revenue just little or middle. They are not giving a damn about passion and risk. I'm tired all of this greedy and corruption.

Mikelarry2772d ago

No-one was ever doubting that, its the greedy anti consumer business practices that was going to die. and before the apologist come in here and try and skew this

I understand they have to make money and there are ways about doing this, like senua did not every game has to be a run away success also not every game has to be AAA with big budget. even if they don't learn and keep continue on this path it is not sustainable something will have to take weather is most gamers walking away from AAA games or worse.

2772d ago
FallenAngel19842772d ago

Hellblade: Senua’s Sacrifice is this exact opposite business model that We Happy Few adopted

Hardiman2772d ago

Every time there's an article saying how "we don't have enough cash" or development costs are too high I just think of Ninja Theory. They proved there are other ways to do things and that you can get great results. It sold very well and without having a bloated marketing budget it wasn't hard to make a profit. Also it shows if you make a quality product people will come.

Chaosdreams2772d ago

Ah, Hellblade. A game I will gladly purchase once I have the time/money. It's opened up a market from its success, showing that games can have triple A quality, but be at a lower price for the length of what it offers. It creates a nice middle ground.

Horizon: Zero Dawn, along with the Witcher 3 (and there's other IP's) showcase what a AAA game can offer and what it's like when the devs/pubs respect the consumer, and in turn, the consumer respects/adores the pub/dev for what they've created.

babadivad2772d ago

It's a very cool game and it doesn't take a long time to finish.

KickSpinFilter2771d ago

Plated dat bitch...err game.

Why o why2771d ago (Edited 2771d ago )

After some dark bit where those beast things were ready to eat ya i stopped. .....maybe im a cowards....maybe another game took my time...persona 5 i think,..I neeed to go back and finish hellblade...face my fears

Lol@kickspin

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40°

Dev: Mo-cap isn't a silver bullet for animators in PS4 timed-exclusive Hellblade

Ninja Theory wanted to conveying an understanding that mo-cap isn't the substitution for game animators, something that perhaps is in people's minds.

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examiner.com
ScorpiusX3426d ago

Cool i await its release on Xbox one .

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New Hellblade Dev Diary Video: The creation of Senua's body

Hellblade Development Diary 17: The developer team skeaks about the creation of Senua's body.

robtion3513d ago

I'm a big fan of ninja theory.

I loved Heavenly Sword. Enslaved was awesome. And DMC was really cool. I have to say I'm a little unsure about this one though. I would rather escapism than realism.

Will reserve judgement until I play it though and give them the benefit of the doubt due to the quality of past games.

seppo913513d ago

I think I feel the same way, really liked Enslaved and Heavenly sword.

kraenk123513d ago (Edited 3513d ago )

I especially love their characters and interaction with each another. Really curious about this game...the darker and more mental tone seems very interesting.

Really impressed with these new 3D scan techniques. The guy with the hand scanner seemed to have a good time lol.

Tsunade3513d ago

Wow the technology we have these days. That was amazing. This is going to be a must buy for me.

Rhezin3513d ago

ugh, just make Heavenly Sword 2, NT.

DEAD-DEVIL-DISCO3512d ago

Thats acually really cool. But these guys are trying a strange aproach with hyping this game. Its not working yet. Not hyped cause this product seems a few years away from a launch window. But i will follow after seeing this video.