Kevin Butler actor settles with Sony over Bridgestone tyre ad

Sony has settled its dispute with Kevin Butler actor Jerry Lambert over is appearance in a Bridgestone tyre advert.

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yewles12567d ago

"and he admitted confusion was created in the minds of some consumers who believed he was playing Kevin Butler in the Bridgestone ads."

Gee, I wonder why...

zerocrossing2567d ago

Seriously most people knew he wasn't playing Kevin Butler in the tyre ad.

Clue 1: He never once referred to himself as "Kevin Butler" like he always usually did in the Sony ads.

Clue 2: He wasn't in a Sony ad at the time, lol.

This is more to do wit brand recognition, Jerry Lamberts alter ego Kevin Butler has become so synonymous with the Sony brand, seeing him promoting any other console makes some people feel like his character is endorsing a competing product.

Root2566d ago

True but they could at least made him look a little's like they didn't even try.

Different colour hair, a wig, some glasses, facial features etc....but no he looked like himself and over the years with Sony himself is basically Kevin Butler.

Nimblest-Assassin2566d ago

Sigh Im just sad we may never see kevin butler again :(

ziggurcat2566d ago

@ Root:

he kind of even had the same machismo attitude.

SilentNegotiator2566d ago

Similar attitude, similar attire, playing video game.....yeah, how could ANYONE confuse him with his other character? /s

knowyourstuff2566d ago

The issue here is that it was Lambert's LIKENESS that is associated with his character. When you see him wearing that exact same outfit, same haircut, playing videogames, the association is there.

Bridgestone went to Lambert's marketing company to create its Wii commercial, and instead of just letting others do the commercial, he's such an attention spotlight whore he couldn't bare to not be on TV. Any dumbass who runs a marketing company knows how companies write up their contracts, and knows that companies don't want you promoting competitor products. It would be as if someone stole the Geiko lizard's likeness and British accent, and called it the "Manulife lizard" to make Manulife commercials. It's just the dumbest thing you can do, and shows Kevin Lambert only has loyalty to himself, and getting yourself recognized at opportunity no matter what the cost.

jadenkorri2566d ago

im more sad not seeing kevin butler commercials, this guy was good, and was awesome at doing it.

Kevin ButIer2566d ago

A couple of PS4 ads will do the "settlement" trick

Legion2566d ago

@ Root

So every other personality must now put on a wig and hide their true features based on their previous work holding some kind of right to his likeness?

That idea is just asinine.

zerocrossing2566d ago (Edited 2566d ago )

So what most of you are saying is, Jerry Lambert is not allowed to appear in any ads endorsing products other than that of Sony because he looks like the character he plays (Kevin Butler) and that confuses you?

This is all about brand recognition, Sony is worried that people seeing Lambert in ads endorsing a competitors product will help increase the potential sales of that product, because the sheer popularity of Kevin Butler works as some kind of "seal of approval" as far as certain gamers are concerned.

I do understand why this lawsuit happened, but I still think it's pretty stupid that company's have so little faith in us, believing that we're going to think Butler is plugging the Wii now... smh.

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trouble_bubble2566d ago (Edited 2566d ago )

Of course Lambert knows he was wrong. The way the internet blew up with 'Kevin Butler has a Wii in a Bridgestone commercial', that was all Sony needed right there. Tell the judge to hit google, see everyone using the Kevin Butler name as proof of brand confusion and bang, case closed.

Just glad they settled and can move on. No Jerry Lambert video game hocking for 2 more years as per the settlement. Admits he did it while still under a Sony contract. The fact people argued this on here made me lose brain cells from facepalming. LOL how Bridgestone said they never used Lambert in a commercial. Do they not realise people saw it and took rips and pics of it before they had a chance to pull it, lol?

ScubbaSteve2566d ago

It was pretty obvious that this would happen, I'm honestly surprised they didn't think about it in the development of the commercial. Maybe Bridgestone paid him enough that he didn't care.

nukeitall2566d ago

One thing that isn't touched upon is, the might of billion dollar companies going after you with their own legal department will break any small company.

Why do you think Bridgestone isn't settling, but a small guy like Kevin Butler (Lambert) would? Because the legal cost would probably bankrupt his company!

Legal cost is at the point where most people can't fight it without loosing in some other way despite a win. What we need is a system where the losing party pays all court costs by default. That will curtail a lot of frivolous lawsuits.

Lvl_up_gamer2566d ago

I agree but what if the loser is the one who doesn't have the money in the first place but felt his rights were still violated?

nukeitall2566d ago (Edited 2566d ago )

You have a valid point. However, the law should protect the most people, not the few.

In your case though, if the person didn't have the money there is *still* no money to get. The winner is still the victim, just like it is now because the looser can't pay up anyhow.

However, this would essentially kill lawyers that can essentially bankrupt you armed with only a postage stamp.

I also want to point out that lawsuits also has some good things, such as the attention to detail American companies will go to ensure safety that in many other modern western countries don't exist.

There just needs to be a better balance.

caseh2566d ago

Doesn't help that 99% of people don't even know his real name. EVERY article refers to him as Kevin Butler whereas they should read 'Jerry Lambert settles...'

It would be like Jake Gyllenhaal being referred to as Donnie Darko in a news article...stupid if you think about it.

Knight_Crawler2566d ago

So if Sony gets someone that looks like Jerry to play Kevin Butler, can Jerry sue Sony for using his likeness without his consent?

pixelsword2566d ago (Edited 2566d ago )

Yes, if he invented the character, no if the other actor merely plays a character he didn't invent (Kevin Butler with his own "spin" on the character) and yes if he's a personality and the character uses something that is specifically "Lambert", because it violates his right of publicity; even if it's a fictional character, if it looks and acts like Lambert when he was playing Butler violates his right of publicity, even if it's another actor or an animated character if I'm not mistaken.

So actually, if you want to split hairs:

Let's say Lambert wanted to sue Valve over Cave Johnson's likeness to Kevin Butler, but I think Lambert's too cool to do something like that, he might lose, because although Cave is similar to Kevin, Cave's voice isn't using Lambert's specific voice and the name isn't the same, plus there is no physical likeness that can be connected to CJ but in the mind of the listener. If Valve used even one actual word from Lambert they would be liable.

BUT the right of publicity extends to anything, not just a name or likeness, that evokes the identity of a famous person.

The court would have to decide if Valve used enough of Lambert's interpretation of what KB should be in CJ that would invoke Lambert's Kevin Butler for Lambert to win the case.

Now, if Cave was over a game company, or he looked like the character KB, or if the character sounded a lot like Lambert's rendition of KB, or if he used enough quips similar to KB to invoke Lambert's image, Valve would be liable because it violates Lambert's right of publicity.

See Wendt v. Host International and White v. Samsung Electronics for examples.

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Root2566d ago

So will he be back to Sony for the PS4 marketing

I say bring him back and make an advert taking the mic out of all this.....laugh it off

NeverEnding19892566d ago

I sued a guy after he causes an accident. We ended up settling out of court. Do you really think me and him would ever be friends?

Lambert is done with SONY. Forever.

Ron_Danger2566d ago

Thank goodness! Now I can finally get some good sleep tonight.

Unless, of course, there's a "Kevin Butler is Doomed" article on the horizon...

jujubee882566d ago

Anyone got any "tire" puns?

ItsTrue2566d ago

Oh wheely? I think they're still funny.

UnSelf2566d ago

^^^^^ that joke must've took a lot of willpower

Riderz13372566d ago

Thank god this Sony Vs. Bridgestone law suit is over. I was getting TIRED from reading all the articles about it. HAHAH-yeah I know it's not good what do you want from me.

xXBlondieVanHarlowXx2566d ago

I stayed up till 4am, i got nothing (,_, )

Side note: I bought 6 bridgestone tires after seeing that ad. That Kevin Butler is good. He got me :(

Pillville2566d ago

I guess Jerry Lambert is not having a GOOD YEAR.

dragon_rocks2566d ago (Edited 2566d ago )


They are all retired.

miyamoto2566d ago (Edited 2566d ago )

Its a Good Year now that Jery Lambert TIRED to settle this once and for all.

Come back VP Kevin Butler. We miss you.

LarVanian2566d ago

I'm 'rolling' on the floor laughing

pixelsword2566d ago

I'm getting a-round to it.

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