The NRA's new shooting app isn't the hypocritical PR disaster it seems

Yesterday, the NRA released Practice Range, a free iOS app that lets you choose from multiple guns, then practice aiming and shooting them at targets using the iPhone's built-in tilt sensor. Judging by the outraged response from all corners of the media, the release wasn't a brilliant PR move for one of the country's largest lobbying groups.

And yet the NRA has already had some success at shifting the conversation away from "guns" and back to violent video games. The new app also fits that strategy and, in doing so, might actually do more good than harm for the NRA.

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