Sony is opening up its in-game advertising platform -- likely providing a boost to the already-burgeoning $400 million in-game-ad market and sparking a battle among the three key players who sell these ads.
The maker of the PlayStation3 system will offer an open platform, meaning in-game-ad-serving companies Double Fusion, IGA and Google-owned AdScape all will be able to sell ads in games that run on PS3, according to people familiar with Sony's plans. The three companies will strike deals with the major game publishers creating PS3 games, such as Electronic Arts, Activision and Ubisoft. Increasingly, those who score the plum publisher deals will turn out to be the winners in the competitive and fast-growing space.
"It'll come down to games and who has the largest catalog of games," said one person familiar with Sony's plans, but who did not have authorization to speak about it publicly.
Compare Star Wars' Galen Marek and Cal Kestis—two powerful Force users with unique journeys, combat styles, and roles in the galaxy far, far away.
Celebrate 16 years of Star Wars: The Force Unleashed! Dive into the thrilling story of Starkiller, wield epic Force powers, and explore this iconic LucasArts game.
force unleashed is a great game. Thankfully the 360 version is bc on the XBO/Series. It looks and plays even better than on original hardware.
A true classic. Recently I was experimenting with injecting ray tracing into this game using nvidia’s SSRTGI. The results were pretty slick!
In a major crackdown, Italy's financial police have dismantled a ring trafficking counterfeit vintage video game consoles, highlighting a severe issue within the gaming industry. The operation underscores the industry's failure to preserve classic games, driving gamers toward illegal alternatives as legitimate options remain scarce and prohibitively expensive.
Even if they do crack down all a person needs is an Everdrive and a regular old school machine. Or modify a disc based console that has a dead laser to boot off an SD card. Some of those illegal devices look neat and some of them are just plain crap.
What a stupid thing to be wasting time, money and effort. Aren't these guys literally drowning right now? Maybe y'all should focus more on that instead trying to stop people from playing old games no longer being sold.
Pretty sure I've read and seen parts of Italy experiences/ing pretty bad floodings. Id argue that's more important than trying to prevent the sale of emulation devices.
Then they'll have to put as many titles on the platform as possible to maximize their advertising fees.
Hm.
Home, nuff said.
getaway, nuff said.
this is how Sony had always planned on generating revenue from its free online network. they'll make the $ back from these ads as well as the Developer "Homes" and DLC.
I think MS should follow suit and let Live be free and generate their revenue somewhere else. Online gaming should be free as it is.
Sony NEEDS to stress their FREE online more in ads and even on the packages of online games. Let it be known. The PSN is still young and needs a lot of work to be on par with Live, but so far so great and Sony needs to emphasize this more to the casual consumer. It is a good weapon to use.