GDC: Harrison admits frustration at Sony Japan

Too slow in accepting the idea of social gaming

Sony's Phil Harrison, head of worldwide studios for Sony, has expressed his frustration that the company's Japanese division was too slow at accepting the ideas of social gaming – a market now dominated by rival manufacturer Nintendo and its Wii console.

Sony Europe already had three products on the market designed specifically to encourage social gaming in the living room before the Wii was even released – the EyeToy, SingStar and Buzz – but Japanese execs didn't believe in the concept of families enjoying gaming together.

"It's a very interesting and frustrating thing for me to experience because I have been banging the drum about social gaming for a long time, with SingStar, EyeToy and Buzz," he said during a private lunch taking place during GDC week.

"And our Japanese colleagues said that there is no such thing as social gaming in Japan – people do not play games on the same sofa together in each other's homes. It will never happen. And then out comes the Wii."

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TheHater3895d ago

Phil is the greatest. Maybe he should teach public speech at Colleges around the world. He is really good at Public Speech.

Panthers3895d ago (Edited 3895d ago )

He is Sonys greatest PR asset. He needs to speak up more often

gamesR4fun3895d ago

just hope they dont can you for it lol

C_SoL3895d ago

I want my In-Game XMB.

Bladestar3895d ago

Japan is too bussy doing Yoga on the wiifit pad while playing cooking mama on their DS.

fenderputty3895d ago

as much as I like some of the JRPG games and other Japanese influenced games, I have to admitt ... they have some rather odd taste.

Lifendz3895d ago

can't SCEA do something on their own? Isn't the Playstation corp split by locale, e.g., U.S., Japan, Europe, etc? Oh well, I'm sure the PS3 will be so much more this time next year than it is now.

nicholascage243895d ago

starting from ff7 an FF game sold atleast 1.4m on launch day in Japan

FF13 is ps3 exclusive and so is FF13 versus.

However the Japanese as well as the europeans dont like a console at all and that is x360

PS360WII3895d ago

Actually in Japan Dragon Quest is bigger

psnDevistator3563895d ago

Yeah whoever buys the wiifit is a sucker! Also retarded

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Asurastrike3895d ago

Have they never heard of the N64? 4 player split screen Golden Eye was the golden age of social gaming. lol

Jamegohanssj53895d ago

I haven't heard from Phil since that show he did the year the PS3 came out and he made it look so horrible. He was stumbling over his words and such, but we're doing fine now, so it doesn't matter. That's the past, this is the future of Sony!

v1c1ous3895d ago

wii in itself IS a social peripheral. you buy the console, and the image that nintendo created, and are immediately thrust into a "social gaming" concept with the family.

the eyetoe/singstar/buzz is a proxy process of the playstation system. people have to first know about the playstation system and THEN buy said social gaming peripheral.

people go for the easy path and get attracted to shiny stuff and word of mouth.

Lord Anubis3895d ago

I don't think you understood his point or what he was trying to tell.

Sony Japan did not believe in social gaming.

EZCheez3895d ago (Edited 3895d ago )

Nintendo went for the gusto because they had to take a chance.

They dove straight into social gaming, sacrificing everything that wasn't needed (HDTV, great processing) to deliver a great social gaming experience with a gimmick that hooks people.

Sony, while maybe having intentions of giving social games to their customers, still require customers to pay that little extra for some bells and whistles that just aren't needed (needed for a social experience).

Phil shouldn't really let it bother him though. Honestly, how many of us did expect the Wii frenzy that happened after launch? I sure as hell didn't.

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