Sony's PlayStation is to challenge Microsoft's Xbox in its one undisputed area of dominance - the online world.
The PlayStation 3 will be "network ready" out of the box when it launches in November and will offer a range of services similar to Xbox Live.
Speaking to developers, he said online games would transform the industry.
Mr MacDonald, vice-president of Sony Computer Entertainment Europe's Worldwide Studios, said: "The PlayStation 3 has been designed so that the network experience is part of the PlayStation experience.
"It is easy to connect, easy to download files."
He said development studios had to re-think their strategies for games releases, arguing that the online space gave them a powerful new relationship with studios.
He said: "But the relationship will only start at the point of sale in the network-centric world. Developers have to change their whole approach."
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Sony wants to use it's online service for episodic gaming, downloadable content and web surfing. What about being able to play with my friends online and how much will it cost me?
thanks for this nice article and others u have send...anyway u wont be charged to play against ur friend or add a friend list, but u might be charged for dowloadable content or maybe mmorpgs like WOW or maybe EVE ONLINE and u might be asked to pay for tracks or maps for games.
Um isn't Sony supposed to PROVIDE the network infrastructure similar to what Microsoft is doing, or are they going to pass that off on the devs? It sounds alot like the later. Easy to connect...to WHAT...easy to download files....from WHERE? It sounds to me that the only similarity this has with Live is that they both use A network connection.
The proof is in the pudding, and time is running out. Let's see the network Sony. Playstation Official Online Presence = P.O.O.P.
Which next gen console will be the first to get a virus PS3 or wii? Anybody want to start a console antivirus/spyware company with me?
I voted lame because there is absolutely no new information here. Ive seen at least 3 other articles that are basically the same.