Best Buy to Recommend Blu-ray as the Customer's Digital Format Choice

It seems Best Buy has taken formal steps to clear confusion among public regarding the purchase of the next-gen DVD players. This is what StreetInsider is reporting in the form of a Press Release: -

"Best Buy Co., Inc. (NYSE: BBY) is taking a step forward in addressing consumer confusion about high-definition formats. Beginning in early March, the leading consumer electronics retailer will prominently showcase Blu-ray hardware and software products in its Best Buy retail and online channels in the United States.

"Consumers have told us that they want us to help lead the way. We've listened to our customers, and we are responding. Best Buy will recommend Blu-ray as the preferred format," said Brian Dunn, Best Buy's president and chief operating officer. "Our decision to shine a spotlight on Blu-ray Disc players and other Blu-ray products is a strong signal to our customers that we believe Blu-ray is the right format choice for them."

Dunn continued, "Best Buy has always believed that the customer will benefit from a widely-accepted single format that would offer advantages such as product compatibility and expanded content choices. Because we believe that Blu-ray is fast emerging as that single format, we have decided to focus on Blu-ray products."

"With the explosion of HDTVs, customers are hungry for quality, high definition content. We believe our move to feature Blu-ray should help consumers feel confident in their hi-def content choices," said Mike Vitelli, Best Buy's senior vice president, Home Solutions. "Best Buy is excited by the next generation of digital products and we know our customers are too. We are excited about helping customers find the right mix of products and services to make the next generation of high definition entertainment technology come alive for them. We believe that Blu-ray is the right solution for consumers."

Best Buy currently carries a wide array of Blu-ray hardware and software products. The company noted that it will continue to carry an assortment of HD-DVD products for customers who desire to purchase these products.

About Best Buy Co., Inc.

Best Buy Co., Inc. (NYSE: BBY) operates a global portfolio of brands with a commitment to growth and innovation. Our employees strive to provide customers around the world with superior experiences by responding to their unique needs and aspirations. We sell consumer electronics, home-office products, entertainment software, appliances and related services through nearly 1,300 retail stores across the United States, throughout Canada and in China. Our multi-channel operations include: Best Buy (, and, Future Shop (, Geek Squad ( and, Pacific Sales Kitchen and Bath Centers (, Magnolia Audio Video (, Jiangsu Five Star Appliance Co. ( and Speakeasy ( Best Buy supports the communities in which its employees work and live through volunteerism and grants that benefit children and education.

Source: Best Buy Co., Inc.

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fenderputty5090d ago

near me hardly even stock HD-DVD's and have a full row given to BD. This isn't that shocking. Still it's nice to see some retailers standing up to help enlighten the confused consumer. Here's to one format! /cheers.

davez825090d ago

the best buys over here still have a whole row dedicated to hd dvd, i hope its about damn time they rip that down.

sonarus5090d ago

with the rumored universal drop in hd-dvd exclusitivity(hopefully i can get american gangster on blu ray) and the fact that despite wicked low prices they are still outsold by blu ray. It is now quite safe to say hd-dvd has no hope whatsoever aside from striking a deal with sony or Blu ray association. At this point no studio will want to jump back aboard the hd-dvd wagon no matter how much they are paid because of the bad press they will get if they do. Hd-dvd has no hope best buy jst needs to return the hd-dvd players back to toshiba and watch how all the other retail chains follow in their footsteps

IntelligentAj5090d ago

Damn. Is there any good news for HD-DVD?

marinelife95090d ago

There is good news if you bought puts in Toshiba stock.

Toshiba has no one else to blame but themselves for losing so much money.

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