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Approaching Wii U's GamePad like a 'toy' in Madden NFL 13

"A challenging thing at the beginning was getting people to actually want to touch the screen," says Yuri Bialoskursky, lead designer on Madden 13 for Wii U. "They would just stare at it blankly and not interact with it. We had to come up with a way to make it like a toy, essentially – make you want to mess around with it."

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