Ubisoft president Yves Guillemot has hailed Microsoft's X06 showcase, warning that the growing strength of 360 is putting market leader Sony under pressure to react with its rival PlayStation 3 console.
Speaking exclusively to GamesIndustry.biz at the aftershow to the glitzy Barcelona event, Guillemot, whose firm significantly pledged an exclusive Splinter Cell title to the next-gen Xbox, said increased competition will benefit everyone in the market.
"What Microsoft is showing is that even if Sony has a lead in market share, Xbox is going to get better penetration in Europe," he said. "It's good to have many players on the same battlefield; I think it will push Sony to react, and also Nintendo to look at how they position themselves to make their machine a success. When the manufacturers are making great games and pushing each machine hard it can help everybody make the videogames business a better business."