TouchArcade: The worst way for a studio to introduce a game may well be "it's like X, but with Y." It's like Temple Run, but with zombies. It's like Tiny Tower, but on a boat. It's good to be honest, but it's a hard sell. Why should you, savvy App Store customer, care about a game when you could just go play that other, more popular title? Lucky for all of us, when Elevate Entertainment says its game is a brick-breaker (read: Breakout or Arkanoid) with a twist, it's underselling the issue. Big time.