New Sony patent that will allow television commercials to be played as online social games using the PS3 & other devices some games are shown using the PlayStation Move.
From Xfire: "Imagine a PlayStation that could sense and react to gamer's joy, frustration, or boredom."
Thats pretty neat
Play a game during the commercials
Nu Ads beating it to the punch...
MS incorporating interactive commercials in to games
vs.
Sony incorporating interactive game into commercials
So what is the difference?
Lol no matter what Sony wants you to be playing everything, including commercials.
Or commercials on Gaikai.
The mysteries that surround Sony.