Xbox 360 continues to dominate the competition in July

Despite an overall decline in hardware sales across the industry, Microsoft managed to once again dominate the competition in North America with the Xbox 360. Microsoft sold 203,000 Xbox 360 units in July, the 19th consecutive month that the company has beaten Nintendo and Sony.

[SlavisH2]

this is not good for idiots expecting a 720 anytime soon. m$ will continue to enjoy their profits and not shot themselves in the foot!

[Belking]

xbox Infinity ....winter 2013.

[simonrope]

Meanwhile, Sony are scraping the bottom of the pan. Counting their final few pennies in their bank account.

[Treian]

right because sales are everything.... /facepalm. Video games are about what you enjoy and most importantly, having fun!!!!!!!

[palaeomerus]

It turns out that triumphalist fanboy praise doesn't go very far in this industry. Investors like sales more. Gamers...well, no one cares much what they supposedly like or hate, especially on the internet where two guys sound can sound like forty and over a thousand can sound like three or four. That's probably why internet-gamers bitch so much. They are deservedly ignored by anyone and everyone with actual skin in the game.

[nukeitall]

At this point in the console cycle, sales, market share and even software releases are already pre-determined.

Normally gamers shouldn't care about sales, but they are directly linked with developer support and hence software releases.

Apart from that, to me it is interesting, because it is straight competition at it's finest. Products with very similar attributes from different companies duking it out!

[NastyLeftHook0]

i has the strangest feeling you were getting off when you were tying that.

[LiViNgLeGaCY]

Fanboyism aside, that made me laugh my ass off!

[chrisarsenalsavart]

did you check how ps3s doing compares to x360 on a worldwide level before to open your mouth you stupid idiot.

[NastyLeftHook0]

wow calling me an idiot, did you think of that all by yourself?

[BitbyDeath]

@tentonsoftube, i think that comment was directed at simonrope not you.

[Brosy]

MS will beat sony WW again this year. Just wait til the holiday season. 360 sells more in NA in one month than waht the PS3 does all year in Japan. Also you need to use the numbers that MS, sony, and Nintendo release themselves, not VGChartz. VGchartz is in no way shape or form an accurate source for sales numbers.

[neoMAXMLC]

While Sony continues to dominate the console market on a worldwide basis? Yeah I suppose.

[Treian]

yet another article ranting about sales. your average consumer does not care about sales and will buy what is interesting to them.

[baodeus]

So based on sale the average consumers prefer x360 over others? I don't understand what u are trying to do here?

[maniacmayhem]

I think the average consumer does since it's the average consumer that contributed to the sales.

Who else bought the 360?

[Hicken]

The average consumer buys a lot of tissue. Do they care which brand is on top?

Only tissue enthusiasts who like a particular pattern crossing their derriere care about things like that; the average consumer just buys whatever's cheapest or most convenient.

[BrutallyBlunt]

Here we go again, the above poster downplaying anything positive about the XBOX360 while at the same time whinign about how the media is negative about Sony. If the XBOX360 has no interest to you why do you continue to post in articles about it? The answer is fear and ignorance. People don't buy things only because it's cheaper or more convenient. They buy things they like as well. I know that's a hard concept for you to grasp seeing as how you think the Playstation 3 is leaps and bounds better than any other system out there and sees no reason in getting one, but not everyone thinks like you. Thank God for that.

[maniacmayhem]

@Hicken

So now we're comparing a $2 to $3 dollar box of tissue to a $200 - $300 dollar investment?

Once again you are downplaying the average consumer for your own personal bias. I personally remember you saing that the average consumer is stupid and this is the reason the Vita isn't selling and the 3DS is.

Now you're saying they just go for the cheapest and most convenient in reference to the x360.

I know this logic will fall on deaf ears and you won't be able to put 2 and 2 together as usual. So I won't even bother to go into further detail. Besides Levelhead has said all that needs to be said to you.

[Straightupbeastly]

Microsoft has no more competition they are crushing it easily. Microsoft has a ton of top exclusives coming too.

[Zechs34]

Ill just say the following:

USA is not Worldwide.

Simple, really.

Nintendo has several game machines on the market so they make up nothing but profit from all sales. Sony is in a similar state. Microsoft game division only has 1 single machine out.

Meaning, is MS sells 10 360's at $200, thats $2000.
If Nintendo sells 5 Wii's @ $150 and 20 3DS's @ $169 and 15 DSiXL's @ $129, thats more money than MS' game division just made. Sony's situation applies as well where they have the PSP, Vita, PS3, and PS2. Some might sell better than others but they end up with more PROFIT. This sales game is not indicative of quality or intelligence. Its basic math that people fail to understand.

[ChunkyLover53]

USA is not world wide, but Microsoft did win 2011 world wide thanks to really great sales in the USA. I mean the Xbox 360 sold like a million consoles on Black Friday alone, also like 800k Kinect's. So while I agree its not the world, it is the largest consumer base for video games.

Personally, I'm just happy that the consoles are successful enough to get new versions. As far as actual numbers go, I really only care about them making enough money to carry on, same with actual software sales, I like when games I enjoy sell well enough to spawn a sequel.

[greenpowerz]

360 is beating ps3 worldwide when each company releases their yearly internal figures. I think you pretty much use VGcharts to back up your agenda despite VGcharts numbers always failing against Sony and MSFT own numbers.

A possible price drop with the most anticipated games of this generation plus new and advanced XBL features will insure the 360 beat last years figures.

[Ben_Grimm]

"USA is not Worldwide."

LoL, amazing that people still posts this. This is just as bad as saying "the next Halo killer".

360 just needs to sell well in the US and even some parts of Europe and because of that it equels and keeps their lead in front of the ps3.

So not selling World Wide may be true but it doesn't mean they're losing momentum or ground.

[Straightupbeastly]

But America is most important, especially in game sales. Do you need America to survive in the video game industry? No. Its like saying does McDonald's need the southern states in America to stay in business? No, but it damn sure helps, a lot.

[givemeshelter]

US is not the world but its the most important and largest market for gaming. Its the reason MS is still ahead of Sony.

Profit and revenue are different entities.

*Profit* is the positive amount you are left with when your total income exceeds your total expenses.

*Revenue* is the total amount of money received by the company for goods sold or services provided during a certain time period and is calculated before any expenses are subtracted.

So you can theoretically make more REVENUE and still not make a profit because your expenses exceed your revenues.

Microsoft is making more profit than Sony.

[Mkai28]

You also have to realize that these companies loose money with every new product they come out with. Nintendo looses money on every 3DS. Companies also have to make sales, PSVita is not selling that well. It seems for Sony, revenue is down and so are profits.Microsoft has xbox live, with over 15 million paying subscribers, non gaming division the well known name Of Windows.

By these companies releasing all these consoles, handhelds. They are actualy loosing more money then they are making. So how is that math working for you?

[ziggurcat]

MS doesn't have a ton of exclusives coming, i think you mean sony.

[tehpees3]

Until Wii U comes out at Christmas and suddenly sales of 360 will look a lot smaller compared to that of a new console.

[Phil32]

Considering Nintendo has pretty much given up on the Wii for the Wii U, it's not like Microsoft can be proud it is beating that system. The PS3, sure, but worldwide sales are closer, aren't they?