Sony offering rebates on returned HD-DVD players.

In the latest advertisement from German retailer Saturn, Sony is offering 150 Euros off the purchase of a Sony BDP-S300 when current HD DVD owners turn in their used players. This is an outstanding deal for those high definition fans in Germany who would otherwise have been left with a very expensive paperweight. Currently this offer is only available in Germany.

[pwnsause]

wow nice.

[ITR]

It would be nice if it was a Panasonic BD player and wasn't over priced.

The BDPS300 is notoriously slow and does freeze up from time to time.
A better deal would be a PS3.

It's only profile 1.0 and is currently our most returned BD player.

Germany, ebay your HD DVD unit and buy a Pani 1.1 player today!
It's the only player on the market today that matches the PS3 in movie loading speeds and it has a SDHC slot!

[achira]

nice from sony. but i would kick this loosers on another planet. it was clear from the beginning, hd-dvd is dead.

[gamesR4fun]

if you got a hd dvd player jump on this while you can.

[marinelife9]

Seems like Toshiba should of been the ones to do this deal first to try and save their format. This could end up being big for Sony and Blu-Ray if they start expanding the deal to other countries.

[nn]

they are offering the BDP S300 for 499? You can buy it from amazon.de for 399 Euro
http://www.amazon.de/exec/o...
and here even cheaper
http://www.idealo.de/preisv...
it will be cool if they give the same offer for PS3

[MikeGdaGod]

yeah if they gave that same deal with a PS3, sony would make a killing

[Dark_Vendetta]

Sony made a few deals with Saturn in the past. I also remember the deal when they gave you a free Ps3 if you smashed your 360 against a wall. funny IMO

[rawg]

Probably got some free media coverage for it too.

Anyway, this deal is a nice gesture by Sony and may win them some brand loyalty points from customers who might otherwise have harbored some resentment at Sony for "killing" HDDVD.

[sonarus]

lol yea if they gave the same offer for ps3 that would be cool. Now that its pretty certain blu ray has attained victory sony does eventually have to split focus on selling ps3's and stand alone units as well

[whoelse]

I made a suggestion about this before. If they did this in America, then how could HD DVD fight back...

[SIX]

Their actions might seem desperate, but a see it as Sony being agressive. Something that they where not in 2007. They are out for blood.

[08_CiViC_Si]

theyre out for blood concerning something theyve been more interested in from the start of this gen -- movie players.

still not too aggressive on the gaming end though.

[rawg]

Sony seems to be building momentum in 2008 across all of their product lines.

Consumer electronics is a cyclical industry so it could be that Sony is just timing their push to coincide with the general public's readiness to upgrade to HD (tvs, games, movies). Maybe they thought 2007 was too early for most people.

[YorkshireGal]

Hiya all

Wow, I wonder if they will give me anything if I smash my old powerjoy aganst the wall lolololol

YG xxx

[YorkshireGal]

Hiya all

Wow, I wonder if they will give me anything if I smash my old powerjoy aganst the wall lolololol

YG xxx

[klashawnd]

Why doesn't Sony do this for the PS3? Think about it:

"Tired of your XBOX360 getting RROD? Well for a limited time only, trade in your RRoD XBOX and get $150 off the price of any Playstation 3 console!"

I have both systems but if my XBOX RRoDs I'd trade it in in a second for a PS3... and then sell the PS3 on EBAY and buy a new Premium XBOX 360 with the falcon chips and HDMI!

(Guess this is why Sony would never do the deal lol)

[chanto23]

and thats why you'll never progress in life...

[OC_MurphysLaw]

They would totally lose their shirts over it. They already are losing money by the buckets on the PS3 side...now you want them to incur even more debt by making even less off each unit? Heck...why doesn't Sony just give them away? Come on guys...common sense...use it.

[klashawnd]

Actually according to published reports, they are not losing as much money anymore as the cost to make a PS3 has dropped to around $400 bucks and they have shrunk the blu-ray lasers even more, which will also result in more cost savings.

And while I'm sure Sony would never do it, picking up an extra 1-3 million PS3 owners and potential blu-ray movie buyers AND hurting Microsoft at the same time is an interesting proposition. Most analysts expect them to drop the price of the PS3 again soon anyway due to the cost savings ($299-349 for 40 gig?). So right before they do an "actual" price drop why not try this deal first for a limited time (30 days?) and once the promotion is over, THEN do the ACTUAL price drop?

When put in this context it's really not that far-fetched. Maybe I was being unrealistic in wanting $150 off but $50 to $100 off is certainly reasonable.

[ravinash]

Whats the cheapest HD-DVD player you can get?
maybe you can get one and then trad it in to save a bit on the BlueRay player.

[solidt12]

Sweet deal in Germany.

[Vip3r]

Whats Sony going to do with all those HD-DVD players then?

[SoulReaper]

Mail it to Toshiba and Microsoft hoping they get money in return..

[marinelife9]

That's what I was thinking. I guess they could rob the blue laser diodes for repair parts or something.

[Kyur4ThePain]

What's up with uploading images?

[THE_JUDGE]

good idea that the whole BDA should do world round.